Viral marketing examples

God’s Plan music video

80
Drake - God's Plan

1.72B views

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

KPop Demon Hunters

74
KPop Demon Hunters | Official Trailer | NetflixOpen

4.6B impressions

ChatGPT

73
Current official ChatGPT iOS screenshot from OpenAI’s Apple App Store listing.

100M users

Deadpool & Wolverine

73
Official Deadpool & Wolverine film poster

$1.34B box office

Mike Senatore's talent-show bottle flip

73
Official App Store gameplay screenshot of the derivative game Bottle Flip 2k16.

Peaked at #1

Pokémon Go

73
Current official Google Play store artwork showing the Pokémon capture screen.

$894M revenue

Scientific 7-Minute Workout

72
The guided workout screen in Stuart Hall's derivative app.

$10K revenue

Lizzo DNA Test challenge

70
Got my DNA test back! #comedy #funny #lizzo #foryou #foryoupage

Phasmophobia

70
Phasmophobia on Steam

30M sold

Colossal's Dire Wolf Announcement

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Everything Everywhere All at Once

69
A24’s illustrated theatrical poster for Everything Everywhere All At Once

$147.9M box office

Steal a Brainrot

69
Steal a Brainrot — Story Kitchen

Among Us

68
Among Us turns 6!

500M players

Bad Moms

68
Bad Moms: poster

$183.9M box office

13 Reasons Why

66
First-season Netflix key art showing Clay wearing headphones with Hannah behind him.

42.2K sold

A Minecraft Movie

66
the minecraft movie trailers but only when jack black says something from the game verbatim

$960.4M box office

Ashton Hall’s Morning Routine

66
Ashton Hall on Instagram: "Day 191 of the morning routine that changed my life. 3:50am to 9:30am Sin lives late at night.. if you’re dealing with a weak mind, bad decisions, or lack of productivity…

741M views

Baby Yoda

66
Original concept art. #TheMandalorian

9.3K sold

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

Burt’s Bees x Hidden Valley Ranch Dippers

66
Game on, ranch fans! You ordered and we served it up. Burt’s Bees x Hidden Valley Ranch Dippers Lip Balm 4 Pack is the limited-edition flavor collab that ranch fans have been dreaming of. It’s a…

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Fortnite Battle Royale

66
Fortnite Battle Royale Launches September 26

$5B revenue

Get Out

66
Get Out | Universal Pictures At Home

$255.4M on a $4.5M budget

Heneral Luna

66
Heneral Luna - Welcome to TBA Studios

$5.7M box office

I'm Not Racist

66
Joyner Lucas - I'm Not Racist

155.7M views

McDonald's France: Olympic Curry

66
McDonald's France on Instagram: "Pour 4 ans minimum."

2.5B impressions

Rocket League

66
Cover art for the video game en:Rocket League

$110M revenue

A Quiet Place

65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

Big Dick Energy

65
The Inventor of Big Dick Energy on the Rise and Demise of a Horny Twitter Joke

129.2K derivatives

Corn Kid

65
The CEO of Corn | Recess Therapy #cornboy

46.6B impressions

Lethal Company

65
Lethal Company on Steam

$5.7M revenue

Moo Deng

65
สวนสัตว์เปิดเขาเขียว on Instagram: "สวนสัตว์เปิดเขาเขียว อวดโฉม“ลูกฮิปโปแคระ”สุดน่ารัก ชวนเที่ยว วันหยุดยาว! เด็กเที่ยวฟรี 28 ก.ค. นี้ เมื่อเวลา 10.30 น.วันที่ 25 กรกฎาคม 2567 นายณรงวิทย์ ชดช้อย…

$3.1K revenue

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Bo Burnham: Inside

63
All eyes on Bo Burnham - The Boston Globe

44.5K sold

Canon Events

63
It was all for plot #fyp #spiderman #acrossthespiderverse #milesmorales #intothespiderverse #peterparker #miguelohara #gwenstacy #haileesteinfield

770K derivatives

Chewbacca Mom

63
Facebook’s year-end screenshot of Candace Payne laughing in her Chewbacca mask.

164M views

Daily Star’s Liz Truss Lettuce

63
LIVE: Can Liz Truss outlast a lettuce?

1.25B impressions

Doggface Ocean Spray Dreams video

63
Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #high #morning #710 #cloud9

15B impressions

Hamster Kombat

63
Hamster Kombat’s March 25 access announcement artwork, with the hamster character and WE STARTING text.

100M players

Mannequin Challenge

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

McDonald's: Grimace's Birthday

63
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

9.7B impressions

PhelpsFace

63
Michael Phelps and Jimmy Fallon beside a life-size PhelpsFace cutout on The Tonight Show.

Peaked at #6

Wordle

63
Wordle #196 solved in four guesses: the green, yellow and grey gridOpen

2M players

A Star Is Born (2018)

62
Official Italian poster showing Bradley Cooper and Lady Gaga together.

$436.4M on a $35M–$36M budget

Adele: Hello

62
Adele - Hello (Official Music Video)

47.5M streams

Agar.io

62
Agario

60M players

Just One Cornetto (ReMAXed)

62
Susan Boyle on Instagram: "#ad | Well… it Boyled over 🔥 I couldn’t keep you all waiting – Just One is yours. Two icons back for summer. The @cornettouki track you know and love, reMAXed with the…

4.6B impressions

e.l.f. x Liquid Death Corpse Paint

62
Corpse Paint by Liquid Death x e.l.f. Cosmetics

8B impressions

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Grand Theft Auto VI Trailer 1

62
Grand Theft Auto VI Trailer 1

268M views

INDUSTRY BABY

62
Lil Nas X, Jack Harlow - INDUSTRY BABY (Official Video)

64M impressions

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Meccha Chameleon

62
MECCHA CHAMELEON on Steam

20M sold

Mike Pence debate fly

62
holy shit

35K sold

Noah Centineo’s internet-boyfriend breakout

62
“ girl come on you know i already got it “ PETE KAVINSKY FROM TO ALL THE BOYS IVE LOVED BEFORE WILL BE THE DEATH OF ME

Peaked at #5

Nobody Wants This

62
Nobody Wants This | Official Trailer | Netflix

Peaked at #1

Peaches

62
Bowser - Peaches (Official Music Video) | The Super Mario Bros. Movie

24M views

Rickrolling

62
RickRoll'D

64M views

Apple dance

61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

1.7M derivatives