Viral books: Underdog

Cases
6
Median Spread Score
38
Most started on
Retail83%
First post to peak
516 days

By mechanic

All31Controversy17Identity badge10Response chain8Scarcity drop8Maker origin8Creator relay6Underdog6

Where the Crawdads Sing

47
Where the Crawdads Sing: cover art

18M sold

Powerless

38
Powerless

1M sold

The Serpent & the Wings of Night

38
Bramble cover of The Serpent and the Wings of Night, with a serpent, sword and roses

54K sold

Icebreaker

34
Icebreaker UK paperback cover from Hannah Grace’s official book page.

503.6K sold

Cleopatra and Frankenstein

28
The UK cover of Cleopatra and Frankenstein, from Coco Mellors’ official website.

250K sold

Legends & Lattes

27
Legends & Lattes novel cover from Travis Baldree’s website

1M sold

More collections

Underdog in every industry