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Library/Book/Icebreaker
Grade B22 sourcesHIS-00770

Icebreaker

Book · 2022 · Niche

34Editable slideCertificate

A BookTok hockey romance sold 423,800 US print copies in the first half of 2024.

Icebreaker UK paperback cover from Hannah Grace’s official book page.
Hannah Grace
Print Book Sales Fell 8.8% Last Week
Publishers Weekly / Circana BookScan
Icebreaker Review — Chick Lit Is The Sh*t
Chick Lit Is The Sh*t
With Fantasy on Fire, Print Book Sales Are Catching Up to 2023
Publishers Weekly / Circana BookScan
'Icebreaker' Is on TIME’s List of the 50 Best Romance Novels
TIME
Icebreaker Netflix
Variety
Book cover of "Icebreaker" by Hannah Grace features a female figure skater and a male hockey player standing together on an ice rink, with bright colors and a blue background.
Netflix Tudum
Icebreaker
Variety
Fiction: Court still in session
The Bookseller
Bestselling Author of “Icebreaker” Hannah Grace Talks About Her Hit New Romcom, “Wildfire” | BookTrib.
BookTrib
The British Book Awards
The Bookseller

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth60Velocity0LongevityNo data yet34

Numbers

Seed to peak
4.1 years
Aug 23 ’22 to Sep 28 ’26
Platforms
7
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Response chain
  • Controversy
  • Underdog

How it spread

Trace the origin

Hannah Grace self-published Icebreaker in August 2022. TikTok recommendations preceded republication and sustained paperback sales. Netflix ordered a series in June 2026; its September casting news produced the largest daily GDELT press count.

Google searchesJun ’22OctFeb ’23AprAugDecApr ’24AugDecNov ’25Aug ’26NovPeakOpen webPressRetailInstagramAudioTVYouTube
Open webPressRetailInstagramAudioTVYouTube

13 more events on this chart

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Timeline (16)

  1. August 2022

    Hannah Grace / Pig & Bear Publishing seed · Aug 23 ’22

    Hannah Grace self-published Icebreaker through Pig & Bear Publishing.[1][2]

    Open the first post ↗

  2. November 2022

    Simon & Schuster owner response · Nov 22 ’22

    Simon & Schuster published its edition of Icebreaker.[3]

  3. December 2022

    Nad’s Book Nook platform jump · Dec 26 ’22

    Nad’s Book Nook reviewed Icebreaker after discovering it through TikTok recommendations.[2]

Origin
Seeded
Sector
Entertainment
Region
GB
Reported figure
—
Evidence
Grade B

Spread the same way

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65
Official A Quiet Place home-video cover showing Emily Blunt covering her mouth.

$334.9M on a $17M budget

The Backrooms (Found Footage)

YouTube · 2022

60
The Backrooms (Found Footage)

$400.6M on a $10M budget

Fall Guys: Ultimate Knockout

Open web · 2020

57
Official Fall Guys game artwork and product page.

$185M revenue

New cases, every week

How the next thing spread, the week it does.

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Google searchesJun ’22OctFeb ’23AprAugDecApr ’24AugDecNov ’25Aug ’26NovPeakOpen webPressRetailInstagramAudioTVYouTube
Open webPressRetailInstagramAudioTVYouTube

13 more events on this chart

Join free to see them

  1. August 2022

    Hannah Grace / Pig & Bear Publishing seed · Aug 23 ’22

    Hannah Grace self-published Icebreaker through Pig & Bear Publishing.[1][2]

    Open the first post ↗

  2. November 2022

    Simon & Schuster owner response · Nov 22 ’22

    Simon & Schuster published its edition of Icebreaker.[3]

  3. December 2022

    Nad’s Book Nook platform jump · Dec 26 ’22

    Nad’s Book Nook reviewed Icebreaker after discovering it through TikTok recommendations.[2]

  1. press · Feb 16 ’23

  2. commercial · Feb 17 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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