Viral creator moments: Visible in use

Cases
10
Median Spread Score
37
Most started on
TikTok70%
First post to peak
17 days

By mechanic

All54Response chain26Controversy21Creator relay11Visible in use10Maker origin10Underdog8Sell-out loop7Newsjacking7Transgression6

Chewbacca Mom

63
Facebook’s year-end screenshot of Candace Payne laughing in her Chewbacca mask.

164M views

Emily Zugay’s logo redesigns

47
Putting my degree to use

27M impressions

Ashley Boggs's Urban Skin Rx testimonial

44
Urban Skin Rx Even Tone Cleansing Bar jar.

$30M revenue

Lone Fox's IKEA Bowl Coffee Table

43
DIY Ikea Hacks YOU ACTUALLY WANT TO TRY! *From Start to Finish*

9.2M views

Diesel B-Berny belt-skirt reveal

37
looks good on camera tho 🥲 #dieselskirt #diesel #dieselfw22

5M views

Hailey Bieber's 'Brownie Glazed Lips' TikTok

37
ready for all the fall things including brownie glazed lips 🥹✨✨✨🤎🤎🤎

Kendall Jenner’s J’adore Cowboys rodeo post

37
Kendall on Instagram: "Wyoming 🤎"

Marylia Scott's Love Island Freckle Pen Reactions

36
OMG 😭 Love you @hudabubbaaa our freckles queen! 😭❤️ #hudamustafa #hudafromloveisland #loveislandusa

7M views

Abercrombie corset maxi dress review chain

33
TikTok video by @oliviaamcdowell

Aysha Harun's Glow Recipe Hue Drops Leak

32
OH MY GOD @Glow Recipe HUE DROPS?!? IT’S SO PRETTY!!! #glowrecipehuedrops #huedrops #glowrecipe #glowrecipedewdrops #newmakeup #makeupreview

3.3M views

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