Viral creator moments: Underdog

Cases
8
Median Spread Score
43
Most started on
TikTok38%
First post to peak
12 days

By mechanic

All54Response chain26Controversy21Creator relay11Visible in use10Maker origin10Underdog8Sell-out loop7Newsjacking7Transgression6

Katie Fang’s Crying Work GRWM

60
This is so sad

47.5M on a 800 followers at seed

Nuggs for Carter

60
Wendy's | #NuggsforCarter

3.2B impressions

Grace VanderWaal's America's Got Talent Audition

47
Grace VanderWaal: 12-Year-Old Ukulele Player Gets Golden Buzzer - America's Got Talent 2016

127.5M views

Lone Fox's IKEA Bowl Coffee Table

43
DIY Ikea Hacks YOU ACTUALLY WANT TO TRY! *From Start to Finish*

9.2M views

Backpack Kid's Swish Swish SNL performance

40
‘Flossing’ Backpack Kid Joins Fortnite Copyright Lawsuit Wave

Dong Yuhui's bilingual steak lessons

40
Chinese Youth Inspired by English Tutor Turned Ecommerce Icon - RADII

Peaked at #8

The Glossier You 'Men Magnet' TikTok

37
@Glossier sponsor me

38.7M on a 300 followers at seed

Volvo – For Life: AI-Generated Spec Commercial

15
Volvo - For Life // AI generated commercial Idea, prompting, post-production by me. #ai #runwayml #gen3alpha #runwaygen3 #runwaygen3alpha @runwayapp #ai #aifilm #aifilmmaking #volvo @volvocars

12.3K impressions

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Underdog in every industry