Viral memes: Brand pile-on

Cases
11
Median Spread Score
55
Most started on
X73%
First post to peak
3 days

By mechanic

All109Remixable template52Response chain46Creator relay46Controversy43Catchphrase18Newsjacking13Challenge11Political adoption11Brand pile-on11Identity badge10Sound or audio meme9

Mannequin Challenge

63
Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

60K derivatives

Game of Thrones coffee cup

62
We find coffee cups where they’re not supposed to be all the time. Not sure what the big deal is. ¯\_(ツ)_/¯ #leavenotrace

53B impressions

Covfefe

58
Now playable in #WordsWithFriends! #covfefe - "Autocorrect fails you at 3am"

2.6M derivatives

Damn Daniel

58
Vans Women's Collection Ambassador Cocktail

Four Seasons Baby

57
If the @Four Seasons Hotels is looking for a baby ambassador my niece got you 😂🤣😂🤣😂

Lady Gaga's Oscars gloves

55
#LadyGaga gives us our first meme-worthy look at #Oscars2015. http://t.co/dmXccPy7Zr

Bottle Cap Challenge

48
farakicks on Instagram: "New Challenge with #farakickschallenge 😉! Sending a challenge @jasonstatham @thenotoriousmma @jcvd @jackiechan . Waiting for you video friends .🥋🔥 ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀ ⠀…

13M impressions

Bad Hombres

46
Saturday Night Live - Season 42

134K derivatives

GTA VI Trailer Announcement Template

45
O momento chegou semana que vem tem trailer do GTA 6

27.1M views

Prattkeeping

44
We are recreating Chris Pratt's raptor control from #JurassicWorld - with our Southern White Rhinos! http://t.co/ntnm1UsibJ

82 derivatives

M7Challenge

42
The #M7Challenge @HiledMPrince @deotiba

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