Viral movie marketing: Maker origin

Cases
8
Median Spread Score
57
Most started on
Box office75%
First post to peak
177 days

By mechanic

All38Controversy21Underdog17Pairing14Response chain11Maker origin8Transgression6

Obsession

78
Obsession: poster

$522.2M on a $750K–$1M budget

Everything Everywhere All at Once

69
A24’s illustrated theatrical poster for Everything Everywhere All At Once

$147.9M box office

Bo Burnham: Inside

63
All eyes on Bo Burnham - The Boston Globe

44.5K sold

Talk to Me

57
Talk to Me: poster

$92.2M on a $4.5M budget

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

Skinamarink

51
Skinamarink: poster

$2.1M on a $10K–$15K budget

Iron Lung

50
Official Iron Lung poster featuring skeletal sea creatures and the film’s title.

$51.2M on a $4M budget

Scooby-Doo, Where Are You? In... SPRINGTRAPPED!

38
Scooby Doo, Where Are You? In... SPRINGTRAPPED! | ORIGINAL

700K views

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