Contagious

Outlet · 8 cases · 2015–2026

Most often

Covered it

6 of 8 cases

Cashed in1Kept it going1

Topics

Food & beverage2Home & lifestyle2Education1Fashion & accessories1Finance1Health & fitness1

Where they moved it

  • Press7
  • Open web1

McDonald’s: WcDonald’s

55
WcDonald’s manga takeout bag

6B impressions

Coinbase Bouncing QR Code

51
A pink QR code on black from the aired creative, shown in Wavemaker’s campaign case study.

14B impressions

McDonald's UK: Raise Your Arches

46
Edgar Wright’s office workers invited colleagues to McDonald’s by raising their eyebrows to Yello’s Oh Yeah.

4.4M impressions

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

Columbia Sportswear: Expedition Impossible

39
Expedition Impossible | Columbia Sportswear

80M impressions

OMHU: The Iconic Dupe

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

IKEA Better Late Than Never

0
NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

6.1K views

Always #LikeAGirl

15
A filmed comparison of how older participants and young girls acted when asked to do things like a girl.

85M global video views