Grade B11 sourcesHIS-00832
OMHU: The Iconic Dupe
Campaign · 2026 · Niche
OMHU sold 100 dupes of its own TEDDY sofa beside knockoffs on Temu, Etsy and dupe.com.
Spread Score
How it worksNumbers
- Estimated campaign reach (campaign recap)
- 38.8M
- As of Oct 13, 2026 · Self-reported · Retail Times
- Peak date
- Sep 5 ’26
- Sep 2026 to Sep 5 ’26
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Home & lifestyle
How it spread
Trace the originIn September 2026 OMHU released TEDY, a limited dupe of its own TEDDY sofa, on Temu, Etsy and dupe.com from September 5. Lookalike creators and billboards promoted it, and OMHU says all 100 sold out in 10 minutes. A New York lookalike contest followed later that month.
Dates use the stated precision; chart positions are date anchors.
7 more events on this chart
Join free to see themTimeline (10)
September 2026
1883 Magazine press · Sep 3 ’26
1883 Magazine reported Miles Mitchell and Tunahan Aydin had been recruited as "dupefluencers".[10]
Changelogupdated Oct 16 ’26
- Score 33 → 27
- Added: 10 events, 11 sources · Score 33
Spread the same way
New cases, every week
How the next thing spread, the week it does.