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Library/The Irish Times
10 cases

The Irish Times

Outlet · 10 cases · 2013–2025 · daily newspaper in Ireland

Most often

Covered it

4 of 10 cases

Kept it going3Pushed back2Carried it1

Topics

Beauty & personal care3Food & beverage2Auto & mobility1Entertainment1Fashion & accessories1Gaming1

Where they moved it

  • Press9
  • Open web1

The McWhopper Proposal

X · 2015

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

WAP Dance

YouTube · 2020

51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

Ford Capri: The Legend…Is Back

Instagram · 2024

47
Miles Myerscough-Harris | Expired Film Club on Instagram: "Shooting 35mm film during the opening game of @EURO2024 at a German Bierkeller 🎞️🍻 the German fans went mad! Do you like the results?…

1B impressions

Dove Real Beauty Sketches

YouTube · 2013

48
A forensic artist drew women from their own descriptions and from descriptions given by strangers.

4B impressions

Normal People

Retail · 2018

48
UK first-edition cover of Normal People, Faber & Faber

1M sold

Clé de Peau Beauté: Thirst Trap feat. Martha Stewart

TikTok · 2022

44
#ad Gorgeous, gorgeous people love @cledepeaubeauteUS concealer! #ad #cledepeaubeaute

48M on a 845K followers at seed

Alison Roman’s The Stew

Open web · 2018

40
A bowl of Alison Roman’s chickpea stew with greens, mint and yogurt.

3.5K derivatives

Jones Road What The Foundation

TikTok · 2022

31
What The Foundation

13M views on the first review

Lewdle

X · 2022

34
The most successful spin-offs are those that are a ‘unique variation’ on the format, rather than ‘carbon-copy clones’, says one professor. Photograph: Jakub Porzycki/NurPhoto via Getty Images

880K players

Sylvanian Drama for Marc Jacobs

TikTok · 2024

22
Kildare-based Thea von Engelbrechten started using Sylvanian Families toys to create online videos during the Covid pandemic

Nearly 2M Instagram likes

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