Ford Capri: The Legend…Is Back
Campaign · 2024 · Notable
Ford and Born Social claimed 424 million in earned social reach for the Capri campaign.
Emmanuel
@EmanRTM · Jun 29, 2024
What’s 8 + 6 #EUROS2024 #England #comedy #generalknowledge #ad
Spread Score
How it worksNumbers
- Claimed combined earned reach; overlapping channels
- 1B
- Self-reported · Shorty Awards / Born Social and Ford
- Peak date
- Week of Jul 16, 2024
- Jun 27 ’24 to Week of Jul 16, 2024
- Platforms
- 7
- Started on Instagram
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originFord staged Cantona’s goat sightings and creator posts before unveiling the electric Capri. Reactions reached X, Reddit and press. Born Social claimed 424 million in earned social reach; criticism of the SUV name also became coverage.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
June 2024
Ford / Eric Cantona precursor · Jun 13 ’24
Cantona filmed with a goat outside The Victoria pub in Bermondsey.[1]
Ford precursor · Jun 27 ’24
A Comeback Cars print teaser sent readers to a WhatsApp bot that supplied car images and a reveal date.[2]
expiredfilmclub seed · Jun 27 ’24
Expired Film Club posted paid footage of Cantona and a goat at a Bierkeller.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.