James Charles

Person · 13 cases · 2017–2025 · American YouTuber, make-up artist and model

How James Charles spread

Makeup tutorials and a viral senior portrait brought Charles to CoverGirl, then collaborations and products extended his audience.

Most often
Carried it 11 of 13
Topics
Entertainment 7 · Beauty & personal care 2, Culture 1
Wikipedia views a month, from Sep 201520162017201820192020202120222023202420252026Most readMay 2025 · 413.8K viewsWeapons · Kept it going · Oct 1, 2025Dress to Impress (Roblox) · Carried it · Aug 23, 2024Mikayla Nogueira’s Telescopic Lift ad · Pushed back · Jan 25, 2023drivers license · Carried it · Jan 19, 2021Buss It Challenge · Carried it · Jan 2, 2021AOC's first Among Us stream · Carried it · Oct 19, 2020WAP Dance · Carried it · Aug 25, 2020Cannibal Dance · Carried it · Jan 12, 2020Renegade Dance · Carried it · Jan 1, 2020Say So dance · Carried it · Dec 20, 2019Bratz · Carried it · Feb 9, 2019It (2017 film) · Carried it · Oct 9, 2017Fenty Beauty Launch · Carried it · Sep 10, 2017StartDec ’15BreakoutSep ’16First big pushOct ’16MilestoneNov ’18Milestone2019Lasting mark2020YouTubeXRetailInstagramTikTok

  1. 2015

    StartDec · YouTube

    Charles started a YouTube channel posting makeup tutorials. washingtonpost.com

  2. 2016

    BreakoutSep · X

    His tweet about retaking his senior portrait with makeup and a ring light went viral. cosmopolitan.com

  3. 2016

    First big pushOct · Retail

    CoverGirl named Charles its first male brand ambassador, featuring him in mascara advertisements. theguardian.com

  4. 2018

    MilestoneNov · Retail

    Charles launched a makeup collection with Morphe Cosmetics and his Sisters Apparel clothing line. etonline.com

  5. 2019

    MilestoneYouTube

    By early 2019, Charles had 10 million YouTube subscribers. theguardian.com

  6. 2020

    Lasting markYouTube

    Instant Influencer, the competition series Charles hosted, won a Streamy Award for Show of the Year. billboard.com

Dress to Impress (Roblox)

Carried it

71
Dress To Impress Halloween Update Trailer 2024 🎃

1.7M concurrent players

Fenty Beauty Launch

Carried it

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

WAP Dance

Carried it

51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

Mikayla Nogueira’s Telescopic Lift ad

Pushed back

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

drivers license

Carried it

60
Olivia Rodrigo - drivers license (Official Video)

8.1M impressions

Buss It Challenge

Carried it

51
Erica Banks - Buss It [Official Music Video]

14.8M views

Weapons

Kept it going

64
Weapons poster: children running into the dark, seen from behind

$270.1M box office

It (2017 film)

Carried it

66
Official theatrical key art from the Warner Bros. film gallery.

$702.8M on a $35M budget

Say So dance

Carried it

43
and here’s the dance🤪🥰 and THANK YOU FOR 10 MILLION HEARTS OMG THAT’S CRAZY

7.5M views

Bratz

Carried it

35
MGA's 20th-anniversary reissue of the original 2001 Bratz dolls, with the Bratz and MGA logos.

$2.5B revenue

Renegade Dance

Carried it

38
best-tiktok-dance

1.6B views on TikTok renditions

Cannibal Dance

Carried it

33
@ya.girl.bri.bri97

5M derivatives

AOC's first Among Us stream

Carried it

36
Alexandria Ocasio-Cortez Twitch stream encouraging people to vote becomes one of platform's most-viewed

4.8M views

Picture: Lone Fox, CC BY 3.0, cropped