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Library/Game/Dress to Impress (Roblox)
Grade A26 sourcesHIS-01580

Dress to Impress (Roblox)

Game · 2023 · Viral

71Editable slideCertificate

Roblox’s fashion game reached 1,743,147 concurrent players after its TikTok breakout.

Trailer · Dress To Impress on YouTube
Clip · TikTok
Clip · The Game Theorists on YouTube
Clip · TikTok
Clip · HopeScope on YouTube
Clip · TikTok
Clip · TikTok
Dress To Impress Halloween Update Trailer 2024 🎃
Dress To Impress on YouTube
[🎃] Dress To Impress
Rolimon’s
Official Lana fashion doll with an in-game DLC code.
Dress To Impress / PhatMojo
Roblox Innovation Awards 2024 Winners
Roblox Developer Forum
Roblox avatars from the Dress To Impress experience
Stream Hatchet
How to Get the Petal Dress in Dress to Impress Winter Update
Beebom
Everyone Is Playing This Girly Dress-Up Game For Kids - Kotaku
Kotaku

Spread Score

How it works
Reach93ContagionNo data yetBreadth70Velocity6Longevity9271

Numbers

All-time concurrent-player record, reached 14 December 2024
1.7M
As of Oct 23, 2026 · Rolimon’s
Seed to observed peak
13 months
Nov 11 ’23 to Dec 14 ’24
Platforms
4
Started on Open web
Origin
Seeded
Gaming

Mechanics

  • Shareable outputPrimary
  • Remixable template
  • Platform jump
  • Press loop
  • Scarcity drop

How it spread

Trace the origin

Dress to Impress launched on Roblox in 2023. Gameplay clips and real-life runway poses spread on TikTok, then adult streamers joined. The winter update drew a recorded 1,743,147 concurrent players.

Observed peak within the documented measurement window; not an all-time maximum.

Wikipedia views · Google searchesSep ’23DecMar ’24MayJulSepOctNovJan ’25JunNovObserved peakOpen webTikTokPressYouTube
Open webTikTokPressYouTube

13 more events on this chart

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Timeline (16)

  1. November 2023

    Dress To Impress Group seed · Nov 11 ’23

    Dress to Impress was released to the public on Roblox.[1][2]

    Open the first post ↗
  2. December 2023

    Roblox commercial · Dec 22 ’23

    Roblox reported that Dress to Impress had surpassed 40 million visits in two months.[3]

  3. April 2024

    @californialuvswah platform jump · Apr 8 ’24

    @californialuvswah posted a Pose 28 gameplay clip on TikTok.[4]

  1. afterlife · Apr 27 ’24

  2. press · Jul 25 ’24

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Why it worked

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Origin
Seeded
Sector
Gaming
Region
Global
All-time concurrent-player record, reached 14 December 2024
1.7M
As of Oct 23, 2026 · Rolimon’s
Evidence
Grade A

Spread the same way

Meme & format · TikTok · 202363

Canon Events

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