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Library/Trend & aesthetic/Buss It Challenge
Grade B28 sourcesHIS-00074

Buss It Challenge

Trend & aesthetic · 2021 · Notable

52Editable slideCertificate

The label reported over 5.3 million TikTok sound videos after a transformation challenge.

Original · Erika Davila
Clip · Erica Banks on YouTube
Erica Banks - Buss It [Official Music Video]
Erica Banks on YouTube
Shiver Me TikToks: Sea Shanties, A Potential #1 Debut, and More Unexpected Successes - Audible Treats
TikTok via Audible Treats
Buss It (feat. Travis Scott) - Single by Erica Banks on Apple Music
Apple Music

Spread Score

How it works
ReachNo data yetContagion60Breadth70Velocity44Longevity2752

Numbers

Label-reported TikTok sound videos, lower bound
5.3M
As of Feb 11, 2021 · TikTok · Self-reported · Warner Records / 1501 Certified Entertainment, via The Hype Magazine
Peak date
Week of Jan 13, 2021
Jan 2 ’21 to Week of Jan 13, 2021
Platforms
6
Started on TikTok
Origin
Organic
Entertainment

Mechanics

  • ChallengePrimary
  • Remixable template
  • Sound or audio meme
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Erika Davila invited TikTok users to repeat a dressed-up transition. Copies reached Instagram and Twitter, and celebrities joined. The label later reported over 5.3 million sound videos and an AKIRA T-shirt tie-in; the song reached number 47 on the Hot 100.

Dates use the stated precision; chart positions are date anchors.

Google searchesNov ’20Feb ’21MarJunOctMar ’22JunNovJun ’23NovPeakTikTokAudioXPressInstagramReddit
TikTokAudioXPressInstagramReddit

16 more events on this chart

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Timeline (19)

  1. January 2021

    Erika Davila seed · Jan 2 ’21

    Erika Davila asked TikTok users to copy her dance transition while dressed up.[1][2][3]

    Open the first post ↗
  2. U.S. listeners commercial · Week of Jan 7, 2021

    “Buss It” drew 1.7 million U.S. streams during January 1–7, according to MRC Data.[2]

  3. @troop_ul platform jump · Jan 10 ’21

    @troop_ul shared a #BussItChallenge video on Twitter.[1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-15Fact-check passed (40 claims)
  3. 2026-10-13Added 2 events · Revised 1 event · Added 5 sources · Archived 6 sources · Revised 13 numbers · Added 3 evidence checks · Score 44 → 52
  4. 2026-10-12Added: 16 events, 22 sources · Score 51
Origin
Organic
Sector
Entertainment
Region
Global
Label-reported TikTok sound videos, lower bound
5.3M
As of Feb 11, 2021 · TikTok · Self-reported · Warner Records / 1501 Certified Entertainment, via The Hype Magazine
Evidence
Grade B

Spread the same way

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61
epic choreo moment incoming on sweat tour ! @Troye Sivan @terrencefoconnor

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In My Feelings Challenge

Instagram · 2018

56
Shiggy 🇬🇩 on Instagram: "#Mood : KEKE Do You Love Me ? 😂😂😂 @champagnepapi #DoTheShiggy #InMyFeelings"

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Gentleminions

TikTok · 2022

53
🍌#fyp #minions #banana

500 derivatives

Blinding Lights Challenge

TikTok · 2020

39
Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

New cases, every week

How the next thing spread, the week it does.

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Google searchesNov ’20Feb ’21MarJunOctMar ’22JunNovJun ’23NovPeakTikTokAudioXPressInstagramReddit
TikTokAudioXPressInstagramReddit

16 more events on this chart

Join free to see them
  1. January 2021

    Erika Davila seed · Jan 2 ’21

    Erika Davila asked TikTok users to copy her dance transition while dressed up.[1][2][3]

    Open the first post ↗
  2. U.S. listeners commercial · Week of Jan 7, 2021

    “Buss It” drew 1.7 million U.S. streams during January 1–7, according to MRC Data.[2]

  3. @troop_ul platform jump · Jan 10 ’21

    @troop_ul shared a #BussItChallenge video on Twitter.[1]

  1. owner response · Jan 11 ’21

  2. press · Jan 12 ’21

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Why it worked

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