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Library/Product/Bratz
Grade B20 sourcesHIS-01256

Bratz

Product · 2001 · Notable

48Editable slideCertificate

Bratz sold a reported 125 million dolls before adult fans revived the brand online.

Post · X
MGA's 20th-anniversary reissue of the original 2001 Bratz dolls, with the Bratz and MGA logos.
The Toy Book
Official press images of the 2022 Roxxi and Nevra Pride collector dolls.
MGA Entertainment
Official retailer photo of the 2021 Cloe reproduction, not the original 2001 box.
MGA Entertainment / Hot Topic
Bratz retail display in Dubai, photographed in 2012; CC BY-SA 2.0.
Timo Tervo
Bratz dolls in a pastel promotional image with halo graphics.
W Magazine
Bratz 20th-anniversary graphic from 2021.
EnVi Media
Original Bratz dolls posed against a glitter backdrop.
NYLON

Spread Score

How it works
ReachNo data yetContagion35Breadth60VelocityNo data yetLongevityNo data yet48

Numbers

Milestone date
By end of 2005
Jun 2001 to By end of 2005
Platforms
5
Started on Retail
Origin
Mixed
Toys & collectibles

Mechanics

  • Identity badgePrimary
  • Controversy
  • Platform jump
  • Press loop
  • Pairing

How it spread

Trace the origin

MGA launched Bratz in 2001 and overtook Barbie in UK doll sales. Litigation interrupted the line. Adult fans later recreated its makeup and outfits; MGA reissued the dolls and posted scenes from films on X.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’00Jul ’01Apr ’03Nov ’04Sep ’06May ’09Mar ’11Nov ’14Aug ’18Jul ’21Dec ’22Feb ’25MilestoneRetailTVPressYouTubeX
RetailTVPressYouTubeX

13 more events on this chart

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Timeline (16)

  1. January 2001

    MGA Entertainment precursor · Jan 2001

    MGA showed a preliminary Bratz sample at the Hong Kong Toy Fair.[1][2]

    Open the first post ↗

  2. June 2001

    MGA Entertainment seed · Jun 2001

    MGA introduced Cloe, Jade, Sasha and Yasmin to consumers.[1][2]

  3. October 2001

    MGA Entertainment / Isaac Larian owner response · Oct 2001

    Larian borrowed money for more advertising after Toys R Us cancelled its Bratz order.[2]

  1. commercial · May 2 ’03

  2. commercial · Dec 25 ’03

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Why it worked

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Origin
Mixed
Sector
Toys & collectibles
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Film · Box office · 202367

Barbie (2023 film)

Warner Bros. Pictures (distributor); Mattel (IP)

Pink promotion and Barbenheimer accompanied Barbie’s $162 million domestic opening.

3.3B impressions

1 / 8

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How the next thing spread, the week it does.