MARKETING-INTERACTIVE

Outlet · 13 cases · 2015–2026

Most often

Covered it

9 of 13 cases

Pushed back2Carried it1Set it up1

Topics

Entertainment4Food & beverage3Education2Home & lifestyle2Beauty & personal care1Finance1

Where they moved it

  • Press11
  • Facebook1
  • Open web1

Squid Game (season 1)

69
Original 2021 teaser poster showing a pink guard dragging a player beside a gift-wrapped box.

Peaked at #1

The McWhopper Proposal

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Burger King "Moldy Whopper"

49
Why Burger King Is Proudly Advertising a Moldy Whopper

8.4B impressions

HBO Max: The Re-Rebrand

45
What is dead may never die. HBO Max coming this summer. Same app, new-ish name.

10B impressions

Eyepatch-Gate

47
Gillette on Instagram: "Well this is awkward"

6.9M views

Barbie (2023 film)

67
Barbie (2023 film): poster

3.3B impressions

Barbie Selfie Generator

48
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!

13M uses of the generator

Duolingo x NIKI: Backburner

39
Platform taps NIKI for Gen Z language campaign

58M impressions

Duolingo’s TikTok Refugee Mandarin Campaign

38
Learning Mandarin out of spite? You're not alone. We’ve seen a ~216% growth in new Chinese (Mandarin) learners in the US compared to this time last year.

18.8M views

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

KitKat: Windows Break

33
Time to have a break... KitKat® anyone? 🍫

3.8M views

RHB Lembaran Baharu (Forgiveness)

32
RHB Raya 2024 | Lembaran Baharu

232.9K impressions

IKEA Better Late Than Never

0
NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

6.1K views