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Library/Campaign/Barbie Selfie Generator
Grade B20 sourcesHIS-00538

Barbie Selfie Generator

Campaign · 2023 · Notable

48Editable slideCertificate

Photoroom reported over 13 million uses of Warner Bros.' Barbie poster generator.

Barbie Movie

@barbiethemovie · Apr 4, 2023

Take a selfie to become a Barbie (or Ken)! ✨📸 Visit BarbieSelfie.ai to take a selfie with the #BarbieTheMovie Selfie Generator!

21.5K439
Original · Warner Bros. / BOND

jay

@kendallhosseini · Apr 4, 2023

18.4K45
Post · @kendallhosseini on X

Saint Hoax

@SaintHoax · Apr 4, 2023

don't ski into her f**king back #Barbie

10.3K21
Post · @SaintHoax on X

Josh

@JoshxReid · Apr 4, 2023

An edited version of the Barbie movie poster, where Safiyyah from Educating Yorkshire, a girl with black hair wearing a dark blue jumper, is in a sparkly pink pointy shape. Text reads: "This Barbie is sorry to hear that your Grandma passed away".
7.3K21
Post · @JoshxReid on X
Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!
@barbiethemovie on X
BOND's campaign page showing the Barbie poster generator and personalized posters
BOND / Warner Bros.
Post by @kendallhosseini on X
@kendallhosseini on X
How Barbie The Movie Turned The Internet Pink: A Digital Marketing Masterclass | RightMetric
RightMetric
Adweek’s 2023 Creator Visionary Awards: See All the Winners
Adweek
Ministerstwo Cyfryzacji ostrzega: Uważaj na selfie z Barbie! - Baza wiedzy - Portal Gov.pl
Polish Ministry of Digital Affairs
画像編集アプリPhotoRoomのAI テクノロジーを使用した「Barbie Selfie Generator」映画「バービー」日本上映に先駆け特設サイトにて公開中
Photoroom via PR Times
How Photoroom's API powered the Barbie Selfie Generator
Photoroom
don't ski into her f**king back #Barbie
@SaintHoax on X
An edited version of the Barbie movie poster, where Safiyyah from Educating Yorkshire, a girl with black hair wearing a dark blue jumper, is in a sparkly pink pointy shape. Text reads: "This Barbie…
@JoshxReid on X
Here’s How To Use The 'Barbie' Filter Going Viral Right Now
Bustle
Why Barbie's selfie generator is going crazy viral
MARKETING-INTERACTIVE
Barbie selfie generator: List of quick thinking brands joining in on the fun
MARKETING-INTERACTIVE

Spread Score

How it works
Reach92ContagionNo data yetBreadth30Velocity10Longevity2448

Numbers

Peak date
Week of Apr 4, 2023
Apr 4 ’23 to Week of Apr 4, 2023
Platforms
5
Started on Open web
Origin
Seeded
Entertainment

Mechanics

  • Remixable template
  • Shareable outputPrimary
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Warner Bros. let fans upload photos and customize Barbie posters. Twitter users remixed the format, brands joined on Instagram and trades covered the spread. Photoroom reported over 13 million uses; a later account called them shares. The studio revived the tool for home video.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’23AprMayJulAugSepNovMay ’24NovJul ’25NovApr ’26PeakOpen webXPressInstagramBox office
Open webXPressInstagramBox office

13 more events on this chart

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Timeline (16)

  1. April 2023

    Warner Bros. / BOND seed · Apr 4 ’23

    Warner Bros. released a tool that put uploaded photos into its Barbie character-poster template.[1][2][3][4]

    Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!
    Open the first post ↗

  2. @kendallhosseini / @SaintHoax / @JoshxReid platform jump · Apr 4 ’23

    Creators recast Kendall Roy, Gwyneth Paltrow and Educating Yorkshire in the Barbie poster format.[5][6][7]

    Post by @kendallhosseini on X

  3. Bustle press · Apr 4 ’23

    Bustle published a generator tutorial as parody posters filled Twitter timelines.[8]

    Here’s How To Use The 'Barbie' Filter Going Viral Right Now
Origin
Seeded
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Dr Pepper: The Dr Pepper Jingle

TikTok · 2026

49
@Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage

4.1B impressions

Bentley Girl ASMR

YouTube · 2023

47
Luxary ASMR test Bentley Mulsanne 🧠🗣️ #jetcarru #shorts #youtubeshorts

20M views

Mocking SpongeBob

X · 2017

38
@drew_wood16 IvE sEeN aLmOsT eVeRy EpIsOdE sO iF u ReSpOnD wItH tHe MoCkInG sPoNgEbOb MeMe ThAt WoUlD mAkE mY lIfE tHaNkS sO mUcH

Peaked at #5

Millie Marotta's Animal Kingdom

Retail · 2014

17
Official cover of the Animal Kingdom paperback.

5M sold

New cases, every week

How the next thing spread, the week it does.

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Google searchesFeb ’23AprMayJulAugSepNovMay ’24NovJul ’25NovApr ’26PeakOpen webXPressInstagramBox office
Open webXPressInstagramBox office

13 more events on this chart

Join free to see them

  1. April 2023

    Warner Bros. / BOND seed · Apr 4 ’23

    Warner Bros. released a tool that put uploaded photos into its Barbie character-poster template.[1][2][3][4]

    Take a selfie to become a Barbie (or Ken)! ✨📸 Visit to take a selfie with the #BarbieTheMovie Selfie Generator!
    Open the first post ↗

  2. @kendallhosseini / @SaintHoax / @JoshxReid platform jump · Apr 4 ’23

    Creators recast Kendall Roy, Gwyneth Paltrow and Educating Yorkshire in the Barbie poster format.[5][6][7]

    Post by @kendallhosseini on X

  3. Bustle press · Apr 4 ’23

    Bustle published a generator tutorial as parody posters filled Twitter timelines.[8]

    Here’s How To Use The 'Barbie' Filter Going Viral Right Now

  1. peak · Week of Apr 4, 2023

  2. press · Apr 6 ’23

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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