RHB Lembaran Baharu (Forgiveness)
Campaign · 2024 · Niche
RHB’s Raya film drew 45 million views on its channels, according to its award case study.
Boo Su-Lyn
@boosulyn · Mar 31, 2024
Based on a true story — this Raya ad is so so good. Made me cry, haha.
RHB Group@RHBGroup
Kemaafan - terkadang perkataan ringkas ini mampu membuka lembaran baharu buat seorang insan kerana sesuatu yang kecil pada kita, mungkin adalah segalanya buat insan lain.
RHB Group
@RHBGroup · Mar 30, 2024
Kemaafan - terkadang perkataan ringkas ini mampu membuka lembaran baharu buat seorang insan kerana sesuatu yang kecil pada kita, mungkin adalah segalanya buat insan lain.
threads.net@shinfatcatlim / fatcatlim.bsky.social
@fatcatlim · Apr 1, 2024
I remember reading about this true story. It's an amazing timeless message of compassion and forgiveness turning someone's life around. Too bad some groups today aren't as willing to forgive, preferring instead to flame religious tension for their own political benefits.
RHB Group@RHBGroup
Kemaafan - terkadang perkataan ringkas ini mampu membuka lembaran baharu buat seorang insan kerana sesuatu yang kecil pada kita, mungkin adalah segalanya buat insan lain.
Syefri Zulkefli 🇲🇾
@chapree · Apr 1, 2024
Aku selalu tanya kenapa banyak iklan Raya mesti sedih2 I don’t like iklan Raya sedih2 But I suppose sometimes we need them, as reminders No matter how we struggle, facing tough problems Banyak lagi yg kat luar sana, lagi dahsyat cabaran yg mereka hadapi 😔
RHB Group@RHBGroup
Kemaafan - terkadang perkataan ringkas ini mampu membuka lembaran baharu buat seorang insan kerana sesuatu yang kecil pada kita, mungkin adalah segalanya buat insan lain.
Spread Score
How it worksNumbers
- Official X post impressions; rounded live counter
- 232.9K
- As of Oct 14, 2026 · X · Self-reported · RHB Group / X
- Peak date
- Week of Apr 4, 2024
- Mar 30 ’24 to Week of Apr 4, 2024
- Platforms
- 6
- Started on YouTube
- Origin
- Mixed
- Finance
How it spread
Trace the originRHB released a Raya film based on Ahmad Zaharil’s pro bono defence. Paid social ads ran alongside X reactions, Reddit discussion and YouTube reaction videos. An award case study later claimed 45 million views on RHB’s channels and USD750,000 in earned PR value.
Dates use the stated precision; chart positions are date anchors.
11 more events on this chart
Join free to see themTimeline (14)
March 2024
April 2024
r/malaysia users platform jump · Apr 1 ’24
An r/malaysia thread discussed the film, including discovering it on TikTok and watching it as a YouTube ad.[5]
Changelogupdated Oct 16 ’26
- Added 3 numbers
- Added: 14 events, 20 sources · Score 32 · Fact-check passed (32 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.