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Library/Film/Barbie (2023 film)
Grade A23 sourcesHIS-01168

Barbie (2023 film)

Film · 2023 · Viral

67Editable slideCertificate

Pink promotion and Barbenheimer accompanied Barbie’s $162 million domestic opening.

Trailer · Warner Bros. on YouTube
Trailer · Warner Bros. on YouTube
Clip · Ben Shapiro on YouTube

Nathan Bernard

@nathanTbernard · Jul 22, 2023

Ben Shapiro is 40 years old

16.1K409
Post · @nathanTbernard on X
Barbie (2023 film): poster
Box Office Mojo
Barbie | Main Trailer
Warner Bros. on YouTube
Barbie | Teaser Trailer
Warner Bros. on YouTube
Barbie’s Malibu DreamHouse, Ken’s Way
Airbnb
Ben Shapiro DESTROYS The Barbie Movie For 43 Minutes
Ben Shapiro on YouTube
LONDON, ENGLAND - JULY 13: Margot Robbie attends a photocall on July 13, 2023 in London, England. (Photo by Stuart C. Wilson/Getty Images for Warner Bros. )
Variety
Barbie
Variety
'Barbie' Grammy nominations
Deadline
Barbie
Variety
how to watch barbie online streaming
Variety
Why Barbie's selfie generator is going crazy viral
MARKETING-INTERACTIVE
AMC Says 'Barbie,' 'Oppenheimer' Double-Feature Ticket Sales Have Doubled in Past Week
TheWrap
'Barbenheimer' Was an Even Bigger Box Office Success Than We Thought
TheWrap

Spread Score

How it works
Reach100Contagion35Breadth90Velocity45Longevity3867

Numbers

Barbie’s claim: worldwide public-relations impressions
3.3B
Self-reported · Barbie / The Shorty Awards
Observed peak date
Week of Jul 27, 2023
Jul 19 ’23 to Week of Jul 27, 2023
Platforms
7
Started on Box office
Leverage
10.0×
$1.45B on $145M budget

Mechanics

  • Identity badge
  • PairingPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Warner Bros. paired pink creative with brand tie-ins and the Barbie Selfie Generator. Fans made Barbenheimer memes and booked double bills. Barbie opened to $162 million domestically, then became the highest-grossing worldwide release of 2023.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesDec ’22Mar ’23MayJulAugSepDecApr ’24SepApr ’25Observed peakYouTubeOpen webRetailXBox officePressTV
YouTubeOpen webRetailXBox officePressTV

13 more events on this chart

Join free to see them

Timeline (16)

  1. December 2022

    Warner Bros. precursor · Dec 16 ’22

    Warner Bros. released a teaser for Barbie on YouTube.[1]

    Open the first post ↗

  2. April 2023

    MARKETING-INTERACTIVE precursor · Apr 6 ’23

    MARKETING-INTERACTIVE reported fans sharing posters made with the Barbie Selfie Generator.[2]

    Why Barbie's selfie generator is going crazy viral

  3. June 2023

    Airbnb / Xbox precursor · Jun 26 ’23

    Airbnb offered Ken’s Malibu DreamHouse; Xbox announced film cars in Forza Horizon 5.[3][4]

    Barbie’s Malibu DreamHouse, Ken’s Way

  1. precursor · Jun 30 ’23

  2. precursor · Jul 17 ’23

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
US
Barbie’s claim: worldwide public-relations impressions
3.3B
Self-reported · Barbie / The Shorty Awards
Evidence
Grade A

Spread the same way

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STX Entertainment

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$183.9M box office

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