The Verge

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IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

1K+ visitors at Vienna launch

Astroneer

46
3 Years of Astroneer Live: A Marketing & Comms Post-Mortem

$75M revenue

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…

201.8K views on a reaction post

Neopets

44
Classic Neopets illustration with the logo

12M players

Star Wars: The Force Awakens trailers

38
Official theatrical poster, revealed before the full trailer and ticket launch.

112M plays of the final trailer

Disco Elysium

45
Disco Elysium - The Final Cut on Steam

8.1K concurrent players

Can You Fool a Self-Driving Car?

36
Can You Fool A Self Driving Car?

12.5M impressions

Slender Man

43
Second edited photograph from Victor Surge's original Slender Man post.

113K derivatives

Kalshi’s “The World’s Gone Mad” AI ad

35
The world’s gone mad

18M impressions

Peach

39
Official Peach App Store screenshot showing the social app interface.

Peaked at #9

Doge

41
Example of the "doge" meme, a Shibu Inu dog surrounded by brightly coloured text suggesting their inner mental state.

Milestone 1,418 days in

Bored Ape Yacht Club

38
The Bored Ape Yacht Club #NFT Pre-Sale is now LIVE! Gas is cheap. Come ape with us. ☠️🐵⛵️ (Update your cache if it doesn't show up for you.)

$2M revenue

Arc Browser

35
Goodbye, waitlist. Hello, Arc 1.0. Download now: 🔗 in bio

250K impressions

Tesla Model 3 reveal and reservations

39
Tesla received more than 325,000 Model 3 reservations after one week - $14B in "implied future sales"

325K reservations in week one

Deadpool (2016) marketing

36
Deadpool teaser poster: the mask

$782.6M on a $58M budget

Apple TV+: Silo in a Tweet

35
Award-entry board showing Apple TV’s original full-episode Silo tweet.

58M impressions

Twitch Plays Pokémon

37
Twitch Plays Pokémon

1.2M users

Dasha Nekrasova Donghua Jinlong glycine parody

32
Why is Donghua Jinlong's Industrial grade glycine of high quality? #dasha #glycine #decarbonizers

3x company orders after the meme

Loewe’s pixelated runway clothes

29
Loewe had pixelated clothes on the runway for SS23.

Peaked 191 days in

Nier: Automata Secret Church

34
9S in the twisting corridor of the church mod, uploaded by DevolasRevenge

Over 3M plays on one tweet video

Kung Fury

56
The complete action comedy about a Miami cop who traveled back in time to fight Hitler.

40M views

AOC's first Among Us stream

36
Alexandria Ocasio-Cortez Twitch stream encouraging people to vote becomes one of platform's most-viewed

4.8M views

Oculus Rift Kickstarter

32
The front of the first Oculus Rift developer headset, photographed in December 2013. CC BY 3.0.

5K sold

Kirby's Mouthful Mode

36
new kirby game

Peaked the next day

Balenciaga Pope

34
Pope-annotated-main-image

28.1M views on one repost

The Game Awards Flute Guy

28
The real MVP of the #TheGameAwards was flute guy

1M impressions

Insta Novels

31
Phone screens showing the Alice, Yellow Wallpaper and Metamorphosis Insta Novels covers.

300K reads since launch

Oddly IKEA ASMR

31
“Oddly IKEA”: IKEA ASMR

88M impressions

Falcon Heavy’s Starman

28
SpaceX's Starman mannequin is seen inside Elon Musk's red Tesla Roadster in space, with the brilliant Earth in frame, in this jaw-dropping view from a camera on the car. SpaceX launched the…

2.3M concurrent stream views

AI action figure starter packs

20
An image of a toy in a blister pack, featuring a postman with mail bag and high visibility jacket, shorts and a letter as accessories

3.1K derivatives