Loewe’s pixelated runway clothes
Moment · 2022 · Niche
Pixelated runway clothes spread as an optical illusion, then reached stores from $590.
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@idyll_1 · Oct 3, 2022
The Loewe brand presented clothes in the style of Minecraft - at Paris Fashion Week they showed a "pixel" collection.💤🧊 #Minecraft #우리도_언제나_찬이를_지켜줄게 #Live #women h
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How it worksNumbers
- Peak date
- Week of Apr 9, 2023
- Sep 30 ’22 to Week of Apr 9, 2023
- Platforms
- 7
- Started on X
- Origin
- Stunt
- Fashion & accessories
How it spread
Trace the originLOEWE showed clothes that looked pixelated on camera. Photos spread on Twitter, Instagram and Reddit, followed by a November reaction wave. The brand later sold an expanded capsule, including denim and a Puzzle bag.
Dates use the stated precision; chart positions are date anchors.
13 more events on this chart
Join free to see themTimeline (16)
September 2022
LOEWE precursor · Sep 30 ’22
LOEWE presented pixelated tops and trousers at its Spring 2023 runway show in Paris.[1]
@IAMFASHlON seed · Sep 30 ’22
IAMFASHION posted photographs of the pixelated runway clothes at 12:49 UTC.[2]
Instagram users platform jump · Sep 30 ’22
ELLE reported that the pixelated looks had sent Instagram into a flurry of confusion and awe.[3]
Spread the same way
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How the next thing spread, the week it does.