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Library/Campaign/Oculus Rift Kickstarter
Grade B20 sourcesHIS-01672

Oculus Rift Kickstarter

Campaign · 2012 · Niche

32Editable slideCertificate

An endorsed developer-kit Kickstarter raised $2.4 million and preceded a Facebook buyout.

Clip · Meta VR on YouTube
The front of the first Oculus Rift developer headset, photographed in December 2013. CC BY 3.0.
Sebastian Stabinger
Oculus Rift: Step into the Game
Meta VR on YouTube

Spread Score

How it works
ReachNo data yetContagion35Breadth40Velocity33Longevity1532

Numbers

Seed to milestone
4 weeks
Aug 1 ’12 to Sep 1 ’12
Platforms
5
Started on Open web
Origin
Seeded
Technology

Mechanics

  • UnderdogPrimary
  • Maker origin
  • Platform jump
  • Controversy

How it spread

Trace the origin

Oculus's developer-kit campaign featured industry endorsements and drew national coverage. It closed with $2.4 million pledged and shipped kits after a delay. Facebook's acquisition brought backer criticism; Oculus later offered consumer headsets to kit backers.

Documented milestone; not a measured attention peak.

Google searchesMar ’12MayJulSepDecApr ’13JulDecJun ’14Mar ’15OctMilestoneOpen webPressXRedditYouTube
Open webPressXRedditYouTube

13 more events on this chart

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Timeline (16)

  1. April 2012

    Palmer Luckey precursor · Apr 2012

    Luckey described the Rift on the Meant to Be Seen forum and proposed a Kickstarter for DIY kits.[1]

  2. May 2012

    The Verge precursor · May 30 ’12

    The Verge published its hands-on report of Carmack's modified Rift running Doom 3.[2]

  3. August 2012

    Oculus seed · Aug 1 ’12

    Oculus launched its developer-kit Kickstarter with endorsements from Carmack, Newell and Bleszinski.[3][4]

  1. press · Aug 1 ’12

  2. platform jump · Aug 1 ’12

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Why it worked

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Origin
Seeded
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

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New cases, every week

How the next thing spread, the week it does.