Tesla Model 3 reveal and reservations
Moment · 2016 · Niche
Tesla said its reservation rush passed 325,000 deposits in the first week.
![Tesla releases all details on how to reserve a Model 3 [Deposit per country]](/media/tesla-model-3-reveal/press-39bc74a511.webp?dpl=dpl_BayFMcg2iXCadwas7MQ46mdHGUSV)
Spread Score
How it worksNumbers
- Seed to milestone
- 7 days
- Mar 31 ’16 to Apr 7 ’16
- Platforms
- 6
- Started on Open web
- Origin
- Mixed
- Auto & mobility
How it spread
Trace the originQueue photos spread before Tesla’s public unveiling. Musk and press circulated reservation updates; Tesla reported more than 325,000 in a week. April 7 anchors that milestone; production delays followed.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
February 2016
Tesla precursor · Feb 10 ’16
Tesla announced a March 31 unveiling and planned production and deliveries for late 2017.[1]
March 2016
Tesla precursor · Mar 21 ’16
Tesla published deposit amounts and gave existing owners priority within regional reservation queues.[2]
Trevor Long / EFTM precursor · Mar 29 ’16
EFTM published a photo and interview with Andreas Stephens, who queued in Sydney before reservations opened.[3]
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Spread the same way
New cases, every week
How the next thing spread, the week it does.