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Library/Campaign/The Elections Edition
Grade B10 sourcesHIS-01135

The Elections Edition

Campaign · 2022 · Notable

43Editable slideCertificate

An-Nahar did not print one day's edition; Omnicom put the coverage at $12 million.

'النهار' و'إيمباكت. بي.بي.دي.أو' يحصدان الجائزة الكبرى في 'كان ليونز'… احتفاءً بالديموقراطية والإبداع!
An-Nahar
Hezbollah and allies lose majority in Lebanese parliament, final results show
Reuters, syndicated by MarketScreener
An Nahar Newspaper | The Elections Edition
The One Club for Creativity (Impact BBDO award entry)
Paper and ink from unprinted AnNahar daily edition donated to print ballots in new campaign by Impact BBDO - Campaign Middle East
Campaign Middle East
Cannes Insights 2022: por dentro dos GPs - GoAd Media
GoAd Media
Work that Speaks for Itself
Communicate

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth0Velocity100LongevityNo data yet43

Numbers

Seed to peak proxy
same day
Feb 2 ’22 to Feb 2 ’22
Platforms
2
Started on Press
Origin
Stunt
Media & publishing

Mechanics

  • NewsjackingPrimary
  • Real-world spectacle

How it spread

Trace the origin

On February 2, 2022, An-Nahar did not print its daily edition and left racks empty with a flyer and a QR code to its digital issue. The agency says political shows and broadcasters covered it and candidates joined in. It won a Cannes Lions Grand Prix in June.

Proxy date; not a directly measured attention peak.

Feb ’22MarAprJunJulAugOctDecPressOpen web
PressOpen web

4 more events on this chart

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Timeline (7)

  1. February 2022

    An-Nahar / Impact BBDO seed · Feb 2 ’22

    An-Nahar did not print its daily edition; readers found empty racks with a small flyer stating its cause.[1][2]

    Paper and ink from unprinted AnNahar daily edition donated to print ballots in new campaign by Impact BBDO - Campaign Middle East
    Open the first post ↗

  2. An-Nahar platform jump · Feb 2 ’22

    A QR code at the newsstands led readers to the paper's digital issue.[3]

  3. An-Nahar readers peak proxy · Feb 2 ’22

    The case study said the digital issue had the highest readership of any in the paper's history.[3]

Origin
Stunt
Sector
Media & publishing
Region
LB
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Feb ’22MarAprJunJulAugOctDecPressOpen web
PressOpen web

4 more events on this chart

Join free to see them

  1. February 2022

    An-Nahar / Impact BBDO seed · Feb 2 ’22

    An-Nahar did not print its daily edition; readers found empty racks with a small flyer stating its cause.[1][2]

    Paper and ink from unprinted AnNahar daily edition donated to print ballots in new campaign by Impact BBDO - Campaign Middle East
    Open the first post ↗

  2. An-Nahar platform jump · Feb 2 ’22

    A QR code at the newsstands led readers to the paper's digital issue.[3]

  3. An-Nahar readers peak proxy · Feb 2 ’22

    The case study said the digital issue had the highest readership of any in the paper's history.[3]

  1. press · Feb 9 ’22

  2. afterlife · Jun 20 ’22

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Why it worked

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  3. 3

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