Viral marketing stunts

Cases
87
Median Spread Score
43
Most started on
X31%
First post to peak
1 days

God’s Plan music video

80
Drake - God's Plan

1.72B views

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

Daily Star’s Liz Truss Lettuce

63
LIVE: Can Liz Truss outlast a lettuce?

1.25B impressions

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Duo at the Barbie Premiere

60
Duolingo attends the #Barbie premiere in Los Angeles.

150M impressions

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Billy Porter’s Oscars tuxedo gown

58
When you come to the Oscars, you must dress up. Thanks @CSiriano for creating this custom couture masterpiece. @OscarHeymanBros you have outdone yourselves with your iconic jewels. Style by…

Deez Nuts presidential campaign

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

Jake and the Kelces

53
In my red era with Mama MaAuto

2.6B impressions

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

(di)vision tablecloth dress

52
how they closed the (di)vision fw23 rtw show at copenhagen fashion week

5M views

Duolingo kills Duo the owl

52
an important message from Duolingo

1.7B impressions

Love Has No Labels

52
Campaign graphic with two skeletons and a framed photograph of clasped hands.

1.5B impressions

YETI x Liquid Death Casket Cooler

52
The Life-Sized Casket Cooler from Liquid Death x YETI

1.2B impressions

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

KFC Double Down Dog

50
KFC Philippines Double Down Dog #KFCDoubleDownDog

50 sold

The Unburnable Book

50
The Unburnable Book: Margaret Atwood’s THE HANDMAID'S TALE

12B impressions

Billie's Scratch-and-Sniff Armpits

49
Billie on Instagram: "Love the fresh smell of @billie pits in the morning #whatisnewyork #billiepartner"

1.75B impressions

BMW iX Flow color-changing clip

49
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

Harder, Feta, breakFaster, Stronger

49
“There’s no such thing as a bad idea” Next time someone says that to you, just show them these adverts and then tell them to shut their stupid mouth. Erectile dysfunction medicine. Cheese. Cereal… |…

Lady Gaga’s Met Gala outfit reveals

49
Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Burger King Whopper Detour

48
Whopper Detour print creative changed a restaurant sign to Billions Swerved.

3.5B impressions

Business Iceland: OutHorse Your Email

48
OutHorse Your Email to Iceland’s Horses

3.7B impressions

Doja Cat’s Schiaparelli crystal look

48
The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

9.3M views

Emirates Burj Khalifa A380 flypast

48
See you at Dubai Expo | Emirates

17.5M views

Facebook Marketplace: Yes, Couch!

48
MOJO SUPERMARKET on Instagram: "Did we put the couch from Jeremy Allen White’s much-discussed photoshoot on Facebook Marketplace? Yes, chef. 👀 Link in Bio!!"

2.7B impressions

Fiat Operation No Grey

48
FIAT | Waiting for… operation No Grey

10.2M views

AVAVAV Fake It Till You Break It

47
Avavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…

128.1M views

Dave's Hot Chicken Drake birthday giveaway

47
Sora Has Lost Its App Store Crown to … Dave's Hot Chicken | Dave's Hot Chicken

Peaked at #1

Penguins International: Protest March of the Penguins

47
PROTEST MARCH OF THE PENGUINS

1.1B impressions

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

Cybertruck vs Porsche Drag Race

44
Feat of Strength 3: Cyberbeast (0-60 in 2.6s)

73.8M impressions

Falcon Heavy’s Starman

44

LEAD FROM BEHIND: Ryan Reynolds and Rob McElhenney

44
Rob & Ryan Lead From Behind

3.3B impressions

Red Bull Stratos

44

The Elections Edition

43
'النهار' و'إيمباكت. بي.بي.دي.أو' يحصدان الجائزة الكبرى في 'كان ليونز'… احتفاءً بالديموقراطية والإبداع!

BARK Air: Dogs Fly First

43
Introducing BARK Air: A 100% totally real airline for dogs. We're dog people, and we are tired of there being no truly dog-friendly options when it comes to air travel. Now booking the best-in-class…

17.8B impressions

Doja Cat Eats MAC Lipstick at the VMAs

43
NOT DOJA EATING HER OWN LIPSTICK LMFAOOO THIS DIVA😭😭😭 #VMA

9.5M views

Duolingo at the Sweat Tour

43
duolingo birds at SWEAT

22M impressions

Grindr: I Wool Survive

43
The knitted Knight look on the I Wool Survive runway, from Grindr’s official collection gallery.

2.4B impressions

Pop-Tarts: The First Edible Mascot

43
Welcome to the Pop-Tarts Bowl.

4B impressions

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Government of Tuvalu: The First Digital Nation

42
Rising sea levels force Tuvalu to move to the Metaverse: COP27 speech

2.1B impressions

Gucci Twinsburg

41
The Gucci Twinsburg Fashion Show

Peaked at #6

Anrealage UV colour-changing runway

40
LIVE FROM ANREALAGE!!!

1.8M views

Cards Against Humanity Saves America

40
Cards Against Humanity Saves America

$2.3M revenue

Coperni’s spray-on dress

40
It wouldn’t be Paris Fashion Week without a major gasp moment – and the Coperni SS23 show concluded in the most spectacular fashion with Bella Hadid acting as a human mannequin for a spray-on dress…

Reiss Finance Bro Flash Mob

40
Stop looking. We’ve found them. #fyp #maninfinance #finance #leadenhallmarket #londontiktok #reiss @ultimateeventdancers @Billen Ted @Girl On Couch @itsadamlyons_

3M views

Cash App and Timothée Chalamet’s Sphere stunt

39
Timothée Chalamet on Instagram: "MARTY SUPREME OUT IN 3 DAYS TICKET LINK IN BIO"

1.3M views

Specsavers wrong-city airport welcome signs

39
Specsavers Welcome to Melbourne billboard on a road at Sydney Airport.

97.2M impressions

Brad Pitt and George Russell: Mercedes-AMG Valet

38
The Drift of a Lifetime

The North Face helicopter jacket delivery

38
Replying to @Timbrodini We were busy express delivering @Jenn her jacket at the top of mountain. Thanks for the help Jossi!

20.7M impressions

The Ordinary's Ordinarily Priced Eggs

38
The Ordinary on Instagram: "We heard NYC needed eggs. 🥚 This weekend, you can get 12 ordinarily priced eggs at our stores for $3.37. No frills, just eggs. While supplies last. 📍 Nolita 26 Prince…

Vim Black for Men

38
Is this a joke?

330M impressions

Virginia State’s Boots On The Ground Commencement

38
Our graduates are ready to hit the ground running. In fact, they already got their " BOOTS ON THE GROUND."

2M views

Yangwang U8 Reveal Demonstrations

38
BYD to officially unveil its premium Yangwang brand and first model on Jan 5

408 sold

Diesel x Durex condom mountain

37
Diesel on Instagram: "A very big D. The #DieselFW23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with @durex . In the Diesel and Durex spirit of individual…

Naomi Osaka’s Australian Open jellyfish outfit

37
Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

Diablo Deaths: Megan Fox Eulogies

36
#DiabloIV is here, embrace the bloodshed. Share videos of your in-game death on Twitter or TikTok using #DiabloDeaths for a chance to have your eulogy read by @meganfox on June 8th.

36M impressions

Can You Fool a Self-Driving Car?

36
Can You Fool A Self Driving Car?

12.5M impressions

Volkswagen Tiny Buzz

36
Yes! Did you see her go?!! So proud to finally introduce you all to my cousin... TINY BUZZ!!!🚐⚡️💨 #WEURO2022

Coperni robot dogs

35
Robots abren el desfile de Coperni FW23 #pfw

216.7K impressions

Specsavers van on a bollard

35
Should have gone to... Oh, wait

150M impressions

Nier: Automata Secret Church

34
9S in the twisting corridor of the church mod, uploaded by DevolasRevenge

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

Electrikhana: High Stakes Playground, Las Vegas

33
Ken Block’s ELECTRIKHANA: High Stakes Playground; Las Vegas, in the Audi S1 HOONITRON

100M impressions

KFC Extra Crispy Sunscreen

33
A fried chicken-scented sunscreen giveaway promoted by an infomercial starring George Hamilton as the Colonel.

200K views

Duo’s Sumo Showdown

32
【大切なご報告】

90M impressions

ForteBank Humanity Chain

31
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения

16M impressions

McMurtry Spéirling Drives Upside Down

30
WORLD FIRST: Driving Upside Down in McMurtry Spéirling Electric Hypercar | Top Gear Record Holder

Loewe’s pixelated runway clothes

29
Loewe had pixelated clothes on the runway for SS23.

Goop: The Diapér

28
goop on Instagram: "Meet The Diapér. Our new disposable diaper lined with virgin alpaca wool and fastened with amber gemstones, known for their ancient emotional-cleansing properties. Infused with a…

150M impressions

K18 Tumblehair

28
answering commonly asked questions about the K18 Hair Tumblehair: — the scale wasn’t arbitrary! Measuring 10’ in diameter and comprised of more than 167B human and synthetic hairs, the TumbleHair… |…

MAC x Rob Rausch: MAC Is at Sephora

28
M·A·C Cosmetics on Instagram: "MAC is officially at @sephora. @robert_rausch is going. See you there? 👀"

Heliot Emil Man on Fire

26
Model on Fire at Heliot Emil FW23!🖤

1.2M views

BYD Yangwang U9 Pothole Jump

25
BYD launch photographs of the Yangwang U9 supercar.

Lowe's Black Friday Bucket Giveaway 2025

24
Lowe's Home Improvement on Instagram: "🪣 Our Black Friday Bucket Giveaway is BACK 🪣 🎉 The first 50 members in-store on 11/28 get a FREE Lowe’s bucket full of products AND a chance to get a FREE…

359M impressions

Renault Scenic’s Tesla-Detecting Billboard

22
new #Renault #Scenic #ETech 100% #electric, embarrassingly already car of the year. #RenaultRethink

16.3K views

Viktor & Rolf upside-down gowns

22
Well, life is pretty topsy-turvy these days. Why not make it couture? #Viktor&Rolf

Leadway’s “No Looseguard”

20
Leadway's 'No Looseguard' campaign: An interview with Diana Mulili | Leadway posted on the topic | LinkedIn

Samsung Galaxy S5 Ice Bucket Challenge

18

4M views

Pat McGrath Labs Gold 001

17
@patmcgrathreal on Instagram: "Golden hour with these golden girls... A selfie moment after applying #Gold001 at @voguemagazine event #pattakesparis ✨✨✨"

1K sold

UTEC drinking-water billboard

17
Residents collecting water from UTEC’s humidity-condensing billboard installation. Contemporary photograph in UTEC’s February 2013 launch announcement.

3M views

Einstein AI Homework Agent

13
Einstein’s February 23 landing-page claim to complete coursework automatically, reproduced by UW-Green Bay.

290 derivatives

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Organic viral marketing examples180Seeded viral campaigns493Paid campaigns that went viral22