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Library/Meme & format/Anthropologie Rock
Grade B20 sourcesHIS-00662

Anthropologie Rock

Meme & format · 2025 · Notable

54Editable slideCertificate

A rock prank led to a paid partnership and 14,000 claimed copycat videos.

Original · Phoebe Adams
Clip · @noahandlori on TikTok
Clip · @anthropologieofficial on TikTok
Clip · @macymoments on TikTok
Clip · @brittanymoshenko on TikTok
Clip · @phoebeadams112 on TikTok
Clip · @anthropologieofficial on TikTok
Clip · @oprahdaily on TikTok
His full on crash out at the end HAHA
@phoebeadams112 on TikTok
What Is an 'Anthropologie Rock'? About the Viral Prank People Are Pulling on their Partners
TODAY.com
Okay but I think I actually had his support until he heard the price 🤣 ib:@Phoebe Adams #couple #marriedlife #couplecomedy #marriage #noahandlori
@noahandlori on TikTok
Can’t wait to add to my Anthro rock collection!!! Thank you @Anthropologie #AnthroPartner
@phoebeadams112 on TikTok
the season's hottest décor: ROCKS 🪨 #anthropologierock
@anthropologieofficial on TikTok
Replying to @Abi want to win this viral sensation? we're giving away a 100% organic, one-of-a-kind, totally unique rock. to enter: like this post, follow us, and tag a friend who rocks ❤️🪨…
@anthropologieofficial on TikTok
The boys were SO confused🤣 This was the funniest thing we’ve ever done literally, Jenny really sold it!!! #anthropologierock #anthropologie #prank
@macymoments on TikTok
“You put rocks in the garden”-dad #anthropologie #rock #prank #parents
@brittanymoshenko on TikTok
‘You spent $150 on a rock?’ A Mount Laurel couple ropes Anthropologie into their viral social media trend.
The Philadelphia Inquirer
Should we do it on Oprah next? @Anthropologie
@oprahdaily on TikTok
‘My husband had a full-blown crash out’: Women are pranking their partners with $1K rock from ‘Anthropologie.’ Then the store responds
The Mary Sue
Glossy Pop Newsletter: Fashion steps onto the pitch with NWSL partnerships
Glossy

Spread Score

How it works
Reach48Contagion60Breadth60Velocity51LongevityNo data yet54

Numbers

Undated brand retrospective: owned, earned and press impressions
550M
Self-reported · Shorty Awards / Anthropologie entrant
Seed to peak proxy
13 days
Sep 14 ’25 to Sep 27 ’25
Platforms
6
Started on TikTok
Origin
Mixed
Home & lifestyle

Mechanics

  • Remixable templatePrimary
  • Challenge
  • Unhinged voice
  • Platform jump
  • Press loop

How it spread

Trace the origin

Phoebe Adams’s fake rock purchase became a family prank. Copies improvised prices and sourcing claims. Anthropologie says staff added comments and gifted rocks; The McLemore Boys reused the premise on Christmas Eve.

Proxy date; not a directly measured attention peak.

Oct ’25NovDecTikTokRetailPressAudioInstagramX
TikTokRetailPressAudioInstagramX

12 more events on this chart

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Timeline (15)

  1. September 2025

    @phoebeadams112 seed · Sep 14 ’25

    Phoebe Adams posted a prank claiming she had bought an Anthropologie rock for her entryway.[1][2]

    What Is an 'Anthropologie Rock'? About the Viral Prank People Are Pulling on their Partners
    Open the first post ↗

  2. @noahandlori platform jump · Sep 18 ’25

    Noah and Lori posted a rock prank and credited Phoebe Adams.[3]

    Okay but I think I actually had his support until he heard the price 🤣 ib:@Phoebe Adams #couple #marriedlife #couplecomedy #marriage #noahandlori

  3. Anthropologie / Phoebe Adams owner response · Sep 19 ’25

    Adams posted a store-display follow-up with #AnthroPartner; reporting later identified a paid partnership.[4][5]

    Can’t wait to add to my Anthro rock collection!!! Thank you @Anthropologie #AnthroPartner
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 2 numbers
  2. 2026-10-14Added: 14 events, 18 sources · Score 54 · Fact-check passed (31 claims)
Origin
Mixed
Sector
Home & lifestyle
Region
US
Undated brand retrospective: owned, earned and press impressions
550M
Self-reported · Shorty Awards / Anthropologie entrant
Evidence
Grade B

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Mannequin challenge Done by 100+ Engineering Students at University of Jordan, Collaboration with Wikimedia Levant

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R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

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Josh Alfred 🦁 on Instagram: "Leave me alone @bellokreb #dontleaveme 😂😂😂😂😂 #dontleavemechallenge"

197.3K derivatives

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How the next thing spread, the week it does.

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Oct ’25NovDecTikTokRetailPressAudioInstagramX
TikTokRetailPressAudioInstagramX

12 more events on this chart

Join free to see them

  1. September 2025

    @phoebeadams112 seed · Sep 14 ’25

    Phoebe Adams posted a prank claiming she had bought an Anthropologie rock for her entryway.[1][2]

    What Is an 'Anthropologie Rock'? About the Viral Prank People Are Pulling on their Partners
    Open the first post ↗

  2. @noahandlori platform jump · Sep 18 ’25

    Noah and Lori posted a rock prank and credited Phoebe Adams.[3]

    Okay but I think I actually had his support until he heard the price 🤣 ib:@Phoebe Adams #couple #marriedlife #couplecomedy #marriage #noahandlori

  3. Anthropologie / Phoebe Adams owner response · Sep 19 ’25

    Adams posted a store-display follow-up with #AnthroPartner; reporting later identified a paid partnership.[4][5]

    Can’t wait to add to my Anthro rock collection!!! Thank you @Anthropologie #AnthroPartner

  1. owner response · Sep 20 ’25

  2. owner response · Sep 22 ’25

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