Viral home goods marketing

Cases
44
Median Spread Score
39
Most started on
TikTok25%
First post to peak
7 days

By mechanic

Scarcity drop18Controversy17Newsjacking12Response chain11Transgression11Resale market7Pairing7Identity badge7Visible in use7Real-world spectacle7Dupe economy6

Solo Stove: Snoop Goes Smokeless

61
I’m giving up smoke.

19.5B impressions

Mr. Clean retires

59
"Congrats, Damon! With your impressive degree, you can now do PR for laundry and cleaning products!” While that might not have been the most aspirational job offer I received, I’d say it’s…

21M views

Ninja SLUSHi

56
#sponsoredbyninja Slushis...just like 1999!! Get your #NinjaSlushi today @Ninja Kitchen

1.3B impressions

Anthropologie Rock

54
His full on crash out at the end HAHA

550M impressions

Ariel: Dads #ShareTheLoad

53
Why is Laundry only a mother’s job? Dads #ShareTheLoad (Hindi) – Ariel

2B impressions

Stanley Quencher

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

IKEA Guilty Pets

50
3.INGO Hamburg - IKEA Al-Futtaim - Don’t worry, you can afford it.Sami

4.1B impressions

$8,000 Blue Couch

48
got my dream couch for free🥹 #nyc #nycapartment

111.4M impressions

IKEA: Made from husband material

48
IKEA Australia on Instagram: "If you know, you know"

It's a Tide Ad

48
It's A Tide Ad :60

3.6B impressions

Gustaf Westman Baguette Holder

45
Gustaf Westman on Instagram: "Made a baguette holder for my Paris pop-pop! 🥖 3 RUE CUNIN-GRIDAINE, Saturday and sunday 11-19"

Stanley Quencher H2.0 FlowState Tumbler

44
Adventure Quencher H2.0 Travel Tumbler | 40 oz | Stanley

59.6M impressions

Lone Fox's IKEA Bowl Coffee Table

43
DIY Ikea Hacks YOU ACTUALLY WANT TO TRY! *From Start to Finish*

9.2M views

Mr. Clean Cleaner of Your Dreams

43
A woman watched Mr. Clean dance while cleaning, then saw her husband doing the chores.

17.6M views

Miracle-Gro Full Bush Summer

42
It's a #FullBushSummer with @Miracle-Gro #ad

1.35B impressions

IKEA Game of Throws

41
‘Night gathers, and now my watch begins…’ The loyal SKOLD rug – as worn by the IKEA Night’s Watch

778M impressions

IKEA’s Punch found-family campaign

41
IKEA India on Instagram: "The world loves you, Punch! 🐒🧡🦧 #がんばれパンチ #KeepGoingPunch"

55M impressions

I Buy My Own Batteries

40
Don’t settle for anything less than premium, and that includes your batteries too. #TeamAriana

6.7B impressions

IKEA Hapag (Paskong Pinoy Series)

40
IKEA - Hapag | Paskong Pinoy Series

This Smells Like My Vagina candle

39
Heretic’s This Smells Like My Vagina candle and packaging.

100 sold

IKEA Phone Sleep Collection

39
IKEA UAE on Instagram‎: "A new era of sleep begins tonight with the Phone Sleep Collection. Available in stores when you shop Dhs750+, including one item from the Complete Sleep Collection. Tuck…

650M impressions

IKEA x Severance

39
IKEA India on Instagram: "Innie or outie, everyone deserves privacy. #severance #severancetheories #severanceseason2 #IKEA"

21M impressions

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Vim Black for Men

38
Is this a joke?

330M impressions

IKEA Throws in a Towel

36
IKEA UK on Instagram: "Introducing the new VINARN Towel Skirt A 2024 Spring fashion essential #TowelSkirt #IKEAUK #Fashion"

900M impressions

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Ninja Swirl by CREAMi

36
New Ninja Swirl™ by CREAMi® is the Next Generation of Enjoying Frozen Treats on Your Countertop

320M impressions

Stanley Target Galentine's Collection

36
😀 #stanleycup #target #fyp

10 sold

IKEA VARMBLIXT Donut Lamp

35
IKEA and Sabine Marcelis launch the VARMBLIXT collection - IKEA Global

Bullet Journal

33
Bullet Journal

$79.4K revenue

Scrub Daddy and Duolingo Have a Baby

33
and we’re back after legal review 🤡#DuoDaddy #Duolingo #Scrubdaddy #DuaLipa #DulaPeep #comedy #trend #workplace #couplesgoals

4M views

IKEA Bookbook

32
IKEA Bookbook 2015 catalogue advertisement: the original touch interface. Contemporary campaign creative, preserved in a later creator portfolio.

12M views

IKEA x Gustaf Westman VINTERFINT

32
Official IKEA photograph of Westman’s winter tableware collection.

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

Starbucks x Stanley Holiday Red Quencher

32
Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

Oddly IKEA ASMR

31
“Oddly IKEA”: IKEA ASMR

88M impressions

Bath & Body Works Snowed In candle controversy

27
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views

OMHU: The Iconic Dupe

27
How a campaign about lookalikes became a lookalike contest

38.8M impressions

Shark TurboBlade

25
Shark Introduces TurboBlade™ the Most Powerful Bladeless Fan* That Pivots to Cool Every Corner, Set to Revolutionize Home Cooling ​

100M impressions

Beautiful Drew Chair

20
The Drew Chair by Beautiful™

Plufl Human Dog Bed Reveal

20
TikTok video by @weareplufl

$1M revenue

Will It Blend?

11
Will It Blend? - Marbles

Owala FreeSip

6

IKEA Better Late Than Never

0
NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

6.1K views

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