Brat summer
Music · 2024 · Notable
Charli XCX's lime-green album Brat opened with 77,000 US units and became a summer meme.
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Spread Score
How it worksNumbers
- Seed to peak
- 7 weeks
- Jun 7 ’24 to Jul 28 ’24
- Platforms
- 7
- Started on Audio
- Origin
- Mixed
- Entertainment
How it spread
Charli XCX released Brat on June 7, 2024, and it debuted at No. 3 on the Billboard 200. Kelley Heyer's 'Apple' dance spread on TikTok, and the Harris campaign took on the brat look on July 22. A remix album took Brat to UK No. 1 in October, and it won a Grammy and five BRITs.
Timeline (15)
Jun 7 ’24
Seed
Charli XCX / Atlantic Records on Audio
Charli XCX released Brat, with a cover showing the word 'brat' in low-res font on a lime-green background.[1][2]
Jun 14 ’24
Platform jump
Kelley Heyer (@kelley.heyer) on TikTok
Kelley Heyer posted a dance to the track 'Apple'. Her June 15 version drew over 1.3 million views in a month.[3][1]
1.3M views on the June 15 version in a month
Jun 19 ’24
Commercial
Billboard / Luminate on Audio
Brat debuted at No. 3 on the Billboard 200 with 77,000 units, including 30,000 vinyl. Billboard later gave 82,000.[2][4]
77K first-week US units
