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Library/Music/Bad Guy
Grade B26 sourcesHIS-00038

Bad Guy

Music · 2019 · Notable

47Editable slideCertificate

YouTube assembled 15,000 fan covers of Billie Eilish’s song into an interactive video.

Original · Billie Eilish

Florida Man

@EdgelordCosplay · May 21, 2019

I'm just gonna spam ya'll with Billie Eilish memes I made, hope you like #StarWars

3.8K67
Post · @EdgelordCosplay on X

abbie

@_abbieroberts_ · May 24, 2019

here's my take on the Billie Eilish/bad guy meme

13.3K311
Post · @_abbieroberts_ on X

diiiil ➐

@dosagedolan · May 26, 2019

my new favourite billie eilish meme

12K86
Post · @dosagedolan on X
Billie Eilish - bad guy
BillieEilishVEVO on YouTube
Bad Guy: cover art
Wikipedia (non-free, fair use)
bad guy by Billie Eilish on Apple Music
Apple Music
Billie Eilish’s Dark Debut Album Comes to Life Inside Spotify’s New Interactive Experience — Spotify
Spotify
Bad Guy gives Billie Eilish first #1 single - ARIA
ARIA
Lil Nas X
Billboard
Billie Eilish
Billboard
Billie Eilish - Record Of The Year - 2020 GRAMMYs
Recording Academy
Billie Eilish has a history-making night at the Grammys | CNN
CNN
bad guy by Billie Eilish Named Biggest Global Single of 2019 - IFPI
IFPI
YouTube celebrates 'Bad Guy' hitting 1 billion views, bringing thousands of Billie Eilish fan covers together for an infinite music video
YouTube
Billie Eilish Infinite Bad Guy YouTube
Variety
Selena Gomez loves that ‘Wizards of Waverly Place’ inspired Billie Eilish’s ‘Bad Guy’ | CNN
CNN
Billie Eilish's 'bad guy' is spawning increasingly bizarre memes
The Daily Dot
Billie Eilish's "Bad Guy" | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach46Contagion45Breadth100Velocity0Longevity2847

Numbers

US radio audience impressions, week ending August 18
93M
As of Aug 18, 2019 · Audio · Billboard
Peak date
Week of Jan 31, 2020
Mar 29 ’19 to Week of Jan 31, 2020
Platforms
8
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Remixable templatePrimary
  • Response chain
  • Platform jump
  • Press loop
  • Creator relay

How it spread

Trace the origin

Billie Eilish released Bad Guy with her debut album. Creators remade the song and edited its video on YouTube, Instagram and Twitter. It ended Old Town Road’s 19-week Hot 100 lead, won two Grammys and became YouTube’s interactive collection of fan covers.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesJan ’19AprMayJunAugSepDecFeb ’20AprAugDecApr ’21PeakYouTubePressRetailAudioInstagramXTVOpen web
YouTubePressRetailAudioInstagramXTVOpen web

15 more events on this chart

Join free to see them

Timeline (18)

  1. March 2019

    Billie Eilish seed · Mar 29 ’19

    Billie Eilish released Bad Guy alongside her debut album and its Dave Meyers-directed music video.[1][2][15]

    bad guy by Billie Eilish on Apple Music
    Open the first post ↗

  2. Billboard press · Mar 29 ’19

    Billboard covered the release of the Bad Guy music video.[2]

  3. Spotify owner response · Mar 29 ’19

    Spotify opened a planned album activation in Los Angeles with a room playing Bad Guy.[3]

    Billie Eilish’s Dark Debut Album Comes to Life Inside Spotify’s New Interactive Experience — Spotify
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 47 · Cleared the depth bar · Fact-check passed (37 claims)
Origin
Seeded
Sector
Entertainment
Region
US
US radio audience impressions, week ending August 18
93M
As of Aug 18, 2019 · Audio · Billboard
Evidence
Grade B

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@Dr Pepper please get back to me with a proposition we can make thousands together. #drpepper #soda #beverage

4.1B impressions

New cases, every week

How the next thing spread, the week it does.

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Wikipedia views · Google searchesJan ’19AprMayJunAugSepDecFeb ’20AprAugDecApr ’21PeakYouTubePressRetailAudioInstagramXTVOpen web
YouTubePressRetailAudioInstagramXTVOpen web

15 more events on this chart

Join free to see them

  1. March 2019

    Billie Eilish seed · Mar 29 ’19

    Billie Eilish released Bad Guy alongside her debut album and its Dave Meyers-directed music video.[1][2][15]

    bad guy by Billie Eilish on Apple Music
    Open the first post ↗

  2. Billboard press · Mar 29 ’19

    Billboard covered the release of the Bad Guy music video.[2]

  3. Spotify owner response · Mar 29 ’19

    Spotify opened a planned album activation in Los Angeles with a room playing Bad Guy.[3]

    Billie Eilish’s Dark Debut Album Comes to Life Inside Spotify’s New Interactive Experience — Spotify

  1. commercial · Week of Apr 6, 2019

  2. commercial · Week of Apr 13, 2019

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Why it worked

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