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Library/Campaign/Burger King Subservient Chicken
Grade C6 sourcesHIS-01072

Burger King Subservient Chicken

Campaign · 2004 · Niche

10Editable slideCertificate

An interactive chicken site escaped its small seed list into blogs, forums and press.

Subservient Chicken leaning toward the camera in its interactive living-room setting. 2004 campaign screenshot in a contemporary article later updated.
Burger King / Crispin Porter + Bogusky; reproduced by Postkiwi · 2004 campaign screenshot in a contemporary article later updated

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth10VelocityNo data yetLongevityNo data yet10

Numbers

Agency-reported website hits
15M–20M
Through Apr 14, 2004 · Repeated requests · Open web · Self-reported · WIRED
Seed to milestone
7 days
Apr 7 ’04 to Apr 14 ’04
Platforms
2
Started on Open web
Origin
Mixed
Food & beverage

Mechanics

  • TransgressionPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Typed commands selected prerecorded performances: the team filmed more than 300 actions. The apparent webcam invited visitors to test its limits and compare discoveries. Blogs and forums spread the experiment; email forwarding and television also supported it.

Documented milestone; not a measured attention peak.

Open webPress
Open webPress

2 more events on this chart

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Timeline (5)

  1. April 2004

    CP+B seed · Apr 7 ’04

    The agency launched the site and sent its test link to 20 friends.[1]

  2. mildred-pitt on MetaFilter platform jump · Apr 7 ’04

    A MetaFilter post invited readers to try the interactive chicken.[3]

  3. Simon Willison platform jump · Apr 9 ’04

    Willison linked the site and encouraged readers to experiment with commands.[4]

Origin
Mixed
Sector
Food & beverage
Region
US
Agency-reported website hits
15M–20M
Through Apr 14, 2004 · Repeated requests · Open web · Self-reported · WIRED
Evidence
Grade C

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3.8B impressions

New cases, every week

How the next thing spread, the week it does.

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Open webPress
Open webPress

2 more events on this chart

Join free to see them

  1. April 2004

    CP+B seed · Apr 7 ’04

    The agency launched the site and sent its test link to 20 friends.[1]

  2. mildred-pitt on MetaFilter platform jump · Apr 7 ’04

    A MetaFilter post invited readers to try the interactive chicken.[3]

  3. Simon Willison platform jump · Apr 9 ’04

    Willison linked the site and encouraged readers to experiment with commands.[4]

  1. milestone · Apr 14 ’04

  2. press · Apr 15 ’04

Join free to see the other 2 events and the full chart. Free, on every case.

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Why it worked

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  1. 1
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