Grade B11 sourcesHIS-01140
Byoma TikTok launch
Campaign · 2022 · Niche
Byoma's paid TikTok launch at Target drew 147.6 million video views, TikTok reported.
Spread Score
How it worksNumbers
- Peak proxy date
- Feb 16 ’22
- Feb 2022 to Feb 16 ’22
- Platforms
- 4
- Started on TikTok
- Origin
- Mixed
- Beauty & personal care
Mechanics
How it spread
Trace the originByoma debuted on Target's US website in January 2022 and ran a 90-day TikTok launch from February with 28 paid creators, gifting and its own posts. TikTok reported 147.6 million video views. Glossy reported Target sell-outs and over $500,000 in gel cream sales.
Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
7 more events on this chart
Join free to see themTimeline (10)
January 2022
Byoma / Target precursor · Jan 30 ’22
Byoma premiered exclusively on Target's website in the United States.[3]
February 2022
Spread the same way
New cases, every week
How the next thing spread, the week it does.