Grade B24 sourcesHIS-00393
Mog’s Christmas Calamity
Campaign · 2015 · Niche
Sainsbury’s campaign account reported 450,000 sales of its Mog Christmas tie-in book.
Spread Score
How it worksNumbers
- TV launch audience, agency campaign account
- 11.5M
- As of Nov 12, 2015 · TV · Self-reported · Thinkbox
- Seed to peak
- 1 day
- Nov 12 ’15 to Nov 13 ’15
- Platforms
- 6
- Started on YouTube
- Origin
- Mixed
- Retail
How it spread
Trace the originSainsbury’s launched Mog with paid TV and social placements. Viewers shared the film, discussed it on forums and bought its charity tie-ins. The book reached the UK No. 1 spot, while toy shortages and fire-safety criticism generated further coverage.
13 more events on this chart
Join free to see themTimeline (16)
November 2015
Sainsbury’s / PHD owner response · Nov 13 ’15
PHD bought a Coronation Street airing, a YouTube masthead and a promoted Twitter trend.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.