LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/App & software/Byte
Grade B16 sourcesHIS-00442

Byte

App & software · 2020 · Niche

12Editable slideCertificate

Vine co-founder Dom Hofmann's app Byte had an estimated 1.3 million downloads in week one.

Spread Score

How it works
Reach15ContagionNo data yetBreadth10Velocity0Longevity2212

Numbers

Seed to peak
5 months
Jan 24 ’20 to Jul 9 ’20
Platforms
4
Started on App stores
Origin
Seeded
Technology

Mechanics

  • Maker originPrimary
  • Pairing
  • Newsjacking

How it spread

Trace the origin

Vine co-founder Dom Hofmann launched Byte on January 24, 2020. It was the top free iPhone app in the U.S. that day and had an estimated 1.3 million downloads in its first week. Downloads rose again in July 2020 amid talk of a U.S. TikTok ban. Clash bought it in 2021.

Wikipedia views · Google searchesDec ’19Feb ’20AprJulSepFeb ’21JunOctMay ’22NovMay ’23PeakApp storesPressXOpen web
App storesPressXOpen web

14 more events on this chart

Join free to see them

Timeline (17)

  1. January 2020

    Byte seed · Jan 24 ’20

    Byte went live on the App Store and Google Play; its account said it was bringing back 6-second looping videos.[1][2]

    Open the first post ↗
  2. TechCrunch press · Jan 24 ’20

    TechCrunch reported the launch and said former Vine stars including Lance Stewart were already on Byte.[3]

  3. U.S. App Store commercial · Jan 24 ’20

    Byte ended launch day as the No. 1 free iPhone app on the U.S. App Store, per Sensor Tower.[5]

    1 No. 1 free iPhone app
Origin
Seeded
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Obsession

Box office · 2025

78
Obsession: poster

$522.2M on a $750K–$1M budget

Trust Bank Singapore Referral Launch

App stores · 2022

45
Trust app splash screen and Gojek stamp-card reward, shown in Perx’s December 2022 newsletter.

Gas app

App stores · 2022

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

Lapse (2023 relaunch)

App stores · 2023

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Wikipedia views · Google searchesDec ’19Feb ’20AprJulSepFeb ’21JunOctMay ’22NovMay ’23PeakApp storesPressXOpen web
App storesPressXOpen web

14 more events on this chart

Join free to see them
  1. January 2020

    Byte seed · Jan 24 ’20

    Byte went live on the App Store and Google Play; its account said it was bringing back 6-second looping videos.[1][2]

    Open the first post ↗
  2. TechCrunch press · Jan 24 ’20

    TechCrunch reported the launch and said former Vine stars including Lance Stewart were already on Byte.[3]

  3. U.S. App Store commercial · Jan 24 ’20

    Byte ended launch day as the No. 1 free iPhone app on the U.S. App Store, per Sensor Tower.[5]

    1 No. 1 free iPhone app
  1. commercial · Jan 25 ’20

  2. platform jump · Jan 2020

Join free to see the other 14 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 8 sourced numbers and 16 sources. Start with a free account.

Join freeGo Pro