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Library/App & software/Trust Bank Singapore Referral Launch
Grade B20 sourcesHIS-00696

Trust Bank Singapore Referral Launch

App & software · 2022 · Notable

45Editable slideCertificate

Trust reported 100,000 customers as rewarded referrals spread through chats and forums.

Trust app splash screen and Gojek stamp-card reward, shown in Perx’s December 2022 newsletter.
Trust Bank Singapore / Perx Technologies
App Storeの「Trust Bank SG」
Trust Bank Singapore
DPM Lawrence Wong at the Official Launch of Trust Bank
Prime Minister’s Office Singapore
Customer Acquisition with Referrals for Trust Bank Success
Moneythor
Trust Bank selects Thought Machine
Thought Machine
Singapore’s first digital-native bank, Trust Bank, partners with Perx Technologies to jump-start dynamic mobile-first customer engagement
Perx Technologies / Trust Bank Singapore
Iris Worldwide, Havas Media and Superunion encourage Singaporeans to bank digitally through the launch of Trust Bank Singapore
Campaign Brief Asia

Spread Score

How it works
ReachNo data yetContagion45Breadth30Velocity65LongevityNo data yet45

Numbers

Peak date
Week of Sep 7, 2022
Sep 1 ’22 to Week of Sep 7, 2022
Platforms
4
Started on App stores
Origin
Mixed
Finance

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Pairing
  • Newsjacking

How it spread

Trace the origin

Trust launched publicly with paid advertising and referral vouchers. Its CMO attributed 70% of early sign-ups to referrals shared by SMS or WhatsApp. Growth overwhelmed support and depleted physical cards, prompting a shift from acquisition to customer service.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’21Feb ’22MayAugOctNovDecJan ’23PeakApp storesPressOpen webGroup chats
App storesPressOpen webGroup chats

13 more events on this chart

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Timeline (16)

  1. December 2021

    Trust Bank precursor · Dec 15 ’21

    Trust began its private beta testing phase.[1]

    Open the first post ↗
  2. September 2022

    Trust Bank seed · Sep 1 ’22

    Trust made its app available to Singapore residents with savings, credit card and insurance products.[2][9]

  3. CNA, The Straits Times and The Business Times press · Sep 1 ’22

    Three national outlets covered the public launch and its banking products.[3][4][5][6]

    DPM Lawrence Wong at the Official Launch of Trust Bank
Origin
Mixed
Sector
Finance
Region
SG
Reported figure
—
Evidence
Grade B

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Clash of Clans: Revenge (Official Super Bowl TV Commercial)

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50
Nike’s body-swap football film starring Cristiano Ronaldo, directed by Ringan Ledwidge.

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New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’21Feb ’22MayAugOctNovDecJan ’23PeakApp storesPressOpen webGroup chats
App storesPressOpen webGroup chats

13 more events on this chart

Join free to see them
  1. December 2021

    Trust Bank precursor · Dec 15 ’21

    Trust began its private beta testing phase.[1]

    Open the first post ↗
  2. September 2022

    Trust Bank seed · Sep 1 ’22

    Trust made its app available to Singapore residents with savings, credit card and insurance products.[2][9]

  3. CNA, The Straits Times and The Business Times press · Sep 1 ’22

    Three national outlets covered the public launch and its banking products.[3][4][5][6]

    DPM Lawrence Wong at the Official Launch of Trust Bank
  1. platform jump · Sep 1 ’22

  2. press · Sep 2 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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