Viral tech marketing

Cases
71
Median Spread Score
42
Most started on
App stores35%
First post to peak
28 days

By mechanic

Controversy41Shareable output33Pairing16Maker origin15Newsjacking13Dupe economy9Response chain7Creator relay7Underdog6Visible in use6Real-world spectacle6

ChatGPT

73
Current official ChatGPT iOS screenshot from OpenAI’s Apple App Store listing.

100M users

Colossal's Dire Wolf Announcement

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Houseparty

61
The Houseparty screen for connecting a Fortnite account.

28M downloads a month

Apple Three Minutes

58
An iPhone X-shot film about a train attendant’s brief Chinese New Year reunion with her son.

40M views

DeepSeek AI Assistant

58
Official DeepSeek app screenshot from its app announcement.

23M downloads a month

Someday

55
Pedro Pascal in Apple’s Someday film, from the agency’s ADC Awards entry.

40M views

Anthropic (Claude): A Time and a Place

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Clubhouse

55
Andreessen Horowitz Wins VC Sweepstakes To Back Clubhouse, Voice App Still In Beta, At $100 Million Valuation

9.6M downloads a month

EPIK AI Yearbook

53
How I wish this was my college yearbook creative photos 😅 #photodumps #yearbookAIphotos #AI #epikapp #yearbooktrend #fyp #viral

Peaked at #1

Husqvarna: DOOM Mowers

53
HUSQVARNA x DOOM

3.8B impressions

MSQRD

53
Frame from MSQRD’s official demo showing a live animal mask and the camera controls.

14M users

Periscope

53
The Periscope video streaming site logo is displayed on the screen of an Apple Inc. iPhone in this arranged photograph taken in London, U.K., on Friday, May, 15, 2015. Facebook Inc. reached a deal…

4.3M users

Locket Widget

52
Official Locket graphic showing friends’ photos inside the home-screen widget

10M downloads a month

Vibe Coding

52
Pieter Levels’ documented flight simulator experiment.

7.3M impressions

BeReal

50
Current official App Store screenshot showing BeReal’s paired front-and-back camera photo.

20M users

FaceApp aging challenge

50
‎فهد العليوة‎ on Instagram: "challenge accepted! 😅 #agechallenge"

180K derivatives

Orange: WoMen's Football

50
Vous avez aimé cette vidéo ? Et bien surprise surprise, c'est du football féminin. Regardez et attendez la 45e seconde : contre-pied parfait, allez les Bleues !

2B impressions

Robert Downey Jr. Delivers a Real Bionic Arm

49
Microsoft video of Robert Downey Jr. giving Alex Pring an Iron Man-themed arm made by Limbitless Solutions.

2B impressions

Nano Banana

49
Google’s examples of Nano Banana figurines, retro portraits and other image trends.

Peaked at #1

Bluesky surge

48
Bluesky’s generated share card for Emily’s Starter Pack.

3.5M users

Spotify Pie

48
Darren Huang’s Spotify Pie, with genre slices and ranked favorite artists.

iOS 14 home-screen customization

46
Reply to @an.elementopqrs #ios14 #ios14update #iphonetricks #iphonehack #ios14homescreen #learnontiktok

6.2M impressions

Lovable

46
Current Lovable dashboard with the prompt field and project cards, from the official documentation

$600M revenue

Character.AI mobile app

45
Official launch graphic showing the Character.AI mobile interface and app-store badges.

22M users

Reface

45
The Viral Reface App Could Make Our Deepfake Problem Worse

20M users

Acapella from PicPlayPost

44
Acapella from PicPlayPost App Store listing, Mixcord

7M users

Falcon Heavy’s Starman

44

Lensa Magic Avatars

44
We've launched something really cool! 🚀 Now you can generate mind-blowing personal avatars with Stable diffusion + Dream booth in a few taps in our app Lensa. It also costs just $2.99 per pack!😃…

$29.3M revenue

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

Samsung: UnCrush

44
Creativity cannot be crushed | Samsung

61M impressions

Sarahah

44
The app has become popular with users of Snapchat

Peaked at #1

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

Cluely launch

43
Cluely is out. cheat on everything.

ROC by Ronaldo: Cristiano Ronaldo in Disguise

43
51M views · 523 reactions | People are going to think that I’m crazy! #LIVELIFELOUD Click here to check out my new brand at ebay.com/roc | Cristiano Ronaldo

Peaked at #1

Android: Friends Furever

42
An animal-friendship montage set to Roger Miller’s Oo-De-Lally from Robin Hood.

Peaked at #1

Apple Welcome Home

42
A HomePod film in which FKA twigs danced through an expanding apartment to Anderson .Paak.

Peaked at #1

IKEA Exploding Box AI Concept

42
Finally got round to testing Veo 3 for ads- IKEA (inspo ad) Prompt below👇

Kim Kardashian: Meet My New Friend

42
meet my new friend 🦾🤖 @Tesla

11.8M views

Poparazzi

42
Poparazzi camera, photo feed and friends-created profile, supplied in the Luciq customer case study.

4M users

NewProfilePic

41
Post by @BeardedGenius on X

Peaked at #1

Artisto

40
After initial success in Russia, neural network-inspired apps Artisto and Prisma become international hits

1.3M users

Dropbox’s two-sided referral rewards

40
Drew Houston’s 2010 slide explaining Dropbox’s two-sided referral incentive

Instafest

40
Official screenshot of Instafest’s later iPhone app and its festival-poster interface.

6M users

MapQuest's Lake Ontario stance

40
We’re not changing it.

Peaked at #1

Shuffles

40
Official Shuffles screenshot showing animated collage examples and image cutouts.

500K downloads a month

Rabbit R1

40
Introducing r1

40M impressions

Apple Vision Pro in public

39
Think different. #applevisionpro

87.2M impressions

Peach

39
Official Peach App Store screenshot showing the social app interface.

Peaked at #9

Bondee

38
スマホ向けメタバースSNS『Bondee ボンディー』 日本で初めてのPOP UP！ 4/24～5/7までのイベント開催レポート

Peaked at #1

Deep Nostalgia

38
MyHeritage’s official Deep Nostalgia animation demonstration.

Peaked at #1

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Gas app

36
Gas: The social app for teens designed to spread positivity | Fox Business Video

$11M revenue

Arc Browser

35
Goodbye, waitlist. Hello, Arc 1.0. Download now: 🔗 in bio

250K impressions

Hotmail’s email signup footer

35

HubSpot’s free Website Grader

35
First page of HubSpot’s March 2007 Website Grader report with score and recommendations

Humane AI Pin

35
I love AI, but I won't be buying the Humane AI pin for $699. The laser display doesn't look great and the camera quality is subpar. I don't want to walk around with it on my chest all the time. It…

$9M revenue

NGL app

34
Official NGL App Store screenshot showing a question card shared over an Instagram Story.

125M users

Color Widgets

33
Color Widgets on the App Store

$155K revenue

David's Disposable

33
Dispo 2.0

Peaked at #1

Firefox’s community-funded newspaper ad

33
Right-hand page of the community-funded Firefox 1.0 New York Times advertisement

Friend pendant subway campaign

33
vandalized friend ad, totally saw that one coming

25.9M impressions

Lapse (2023 relaunch)

29
Lapse social photo-journal screens supplied with its funding announcement.

$0 revenue

Ditty

23
FunBITS: Send Your Friends a Ditty - TidBITS

Peaked at #1

Mailchimp: Did You Mean Mailchimp?

18
MailShrimp outdoor advertisement from Did You Mean Mailchimp. Contemporary campaign creative preserved in creator portfolio.

Samsung Galaxy S5 Ice Bucket Challenge

18

4M views

Byte

12

Peaked at #1

Atlassian’s $5 Stimulus Package

10

13.1K sold

Linux’s announcement and contributor response

10

MXit’s early South African mobile community

10

Avatarify

0
马云、马斯克齐唱“蚂蚁呀嘿”，这股风潮你跟上了吗？

Peaked at #1

Pebble Kickstarter launch

0
Original Pebble Kickstarter project image showing three e-paper watches. Original campaign project image retained on Kickstarter.

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