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Library/Music/Call Me Maybe
Grade B16 sourcesHIS-01002

Call Me Maybe

Music · 2011 · Niche

29Editable slideCertificate

Celebrity lip-dubs and fan versions accompanied a No. 1 US single.

Clip · CarlyRaeJepsenVEVO on YouTube
Call Me Maybe by Carly Rae Jepsen on Apple Music
Carly Rae Jepsen
Call Me Maybe: cover art
Wikipedia (non-free, fair use)
Carly Rae Jepsen - Call Me Maybe
CarlyRaeJepsenVEVO on YouTube
Baseball Team’s “Call Me Maybe” Lip-Sync Video Goes Viral | The Harvard Crimson
The Harvard Crimson

Spread Score

How it works
Reach33Contagion35Breadth40Velocity0LongevityNo data yet29

Numbers

Harvard derivative views after four days; contemporary lower bound
2M
As of May 10, 2012 · YouTube · The Harvard Crimson
Seed to peak
9 months
Sep 20 ’11 to Jun 13 ’12
Platforms
6
Started on Audio
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Sound or audio meme
  • Platform jump
  • Press loop

How it spread

Trace the origin

After a Canadian release, Justin Bieber’s endorsement and a celebrity lip-dub preceded a wave of fan versions. Pew documented thousands of spin-offs and independent YouTube and Twitter attention. The song then topped the US singles chart.

Sep ’11NovJan ’12MarMayJunJulSepDecAudioYouTubeXPressOpen webTV
AudioYouTubeXPressOpen webTV

14 more events on this chart

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Timeline (17)

  1. September 2011

    Carly Rae Jepsen seed · Sep 20 ’11

    Jepsen released Call Me Maybe in Canada.[1][2]

    Call Me Maybe by Carly Rae Jepsen on Apple Music
    Open the first post ↗

  2. December 2011

    Carly Rae Jepsen platform jump · Dec 9 ’11

    The original music video appeared online.[2]

  3. Justin Bieber platform jump · Dec 30 ’11

    Justin Bieber recommended the song on Twitter.[3][4]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 event · Added 1 number · Score 27 → 29
  2. 2026-10-15Added: 14 events, 14 sources · Score 27
Origin
Seeded
Sector
Entertainment
Region
CA
Harvard derivative views after four days; contemporary lower bound
2M
As of May 10, 2012 · YouTube · The Harvard Crimson
Evidence
Grade B

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Sep ’11NovJan ’12MarMayJunJulSepDecAudioYouTubeXPressOpen webTV
AudioYouTubeXPressOpen webTV

14 more events on this chart

Join free to see them

  1. September 2011

    Carly Rae Jepsen seed · Sep 20 ’11

    Jepsen released Call Me Maybe in Canada.[1][2]

    Call Me Maybe by Carly Rae Jepsen on Apple Music
    Open the first post ↗

  2. December 2011

    Carly Rae Jepsen platform jump · Dec 9 ’11

    The original music video appeared online.[2]

  3. Justin Bieber platform jump · Dec 30 ’11

    Justin Bieber recommended the song on Twitter.[3][4]

  1. platform jump · Feb 18 ’12

  2. commercial · Feb 29 ’12

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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