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Library/Meme & format/Chill Guy
Grade A19 sourcesHIS-01473

Chill Guy

Meme & format · 2023 · Notable

55Editable slideCertificate

A dog drawing became a TikTok format and an unauthorized token valued above $405M.

Original · Phillip Banks
Clip · TikTok

Ray 💯

@RayTheYoung · Nov 19, 2024

Going to the movies by myself because I’m just a chill guy who enjoys the magic of cinema

146.6K301
Post · @RayTheYoung on X
Clip · phillipbankss on Instagram
Clip · TikTok

BJP

@BJP4India · Nov 23, 2024

𝐂𝐡𝐢𝐥𝐥 𝐤𝐢𝐧𝐝𝐚 𝐠𝐮𝐲! 😎✌️ https://t.co/

34.4K614
Post · @BJP4India on X
Clip · Sprite Europe on Instagram

Dzeeff

@dzeeff · Nov 20, 2024

when I get teleported to the shadow realm but I'm a chill guy who believes in the heart of the cards

23.7K79
Post · @dzeeff on X
Clip · TikTok
Clip · TikTok
Clip · phillipbankss on Instagram
Chill Guy
Wikipedia (non-free, fair use)
Chill Guy artwork on Youtooz’s official plush product page.
Youtooz / Phillip Banks
phillipbankss on Instagram
phillipbankss on Instagram
Going to the movies by myself because I’m just a chill guy who enjoys the magic of cinema
@RayTheYoung on X
phillipbankss on Instagram: "psa"
phillipbankss on Instagram
Sprite Europe on Instagram: "he just like me for real #staycool"
Sprite Europe on Instagram
A painted wood carving of Chill Guy, photographed in December 2024. The photograph is dedicated under CC0.
Johnson524 / Wikimedia Commons
Festival Walk’s official photos of the Chill Guy pop-up and its large character installation.
Festival Walk
when I get teleported to the shadow realm but I'm a chill guy who believes in the heart of the cards
@dzeeff on X
Just a Chill Guy / My New Character | Know Your Meme
Know Your Meme

Spread Score

How it works
Reach55ContagionNo data yetBreadth70Velocity54Longevity3755

Numbers

Seed to milestone
14 months
Oct 4 ’23 to Nov 21 ’24
Platforms
8
Started on X
Origin
Seeded
Culture (no sector)

Mechanics

  • Remixable templatePrimary
  • Brand pile-on
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Banks posted the drawing in October 2023. TikTok edits revived it in late summer 2024; caption slideshows spread that November. Brands joined, an unauthorized token surged, and Banks announced takedowns. Plush toys and a Hong Kong pop-up followed.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesSep ’23NovApr ’24AugOctDecFeb ’25AprJulOctMilestoneXTikTokPressInstagramThreadsAudioOpen webRetail
XTikTokPressInstagramThreadsAudioOpen webRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2023

    Phillip Banks (@PhillipBankss) seed · Oct 4 ’23

    Banks posted a dog in a sweater and jeans, captioned “my new character” and described as a chill guy.[1][2]

    Open the first post ↗

  2. August 2024

    .blitzerzz platform jump · Week of Aug 30, 2024

    A TikTok slideshow combined Banks’ character with Chris Griffin and the “I Just Lost My Dawg” sound.[1]

  3. September 2024

    .jesuslover445 afterlife · Sep 4 ’24

    The creator posted a Chill Guy edit using Dexter’s speech about connecting with another human being.[3][1]

  1. afterlife · Sep 5 ’24

  2. press · Sep 11 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 6 sourced numbers and 19 sources. Start with a free account.

Join freeGo Pro
Origin
Seeded
Sector
Culture (no sector)
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Meme & format · X · 201555

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At the 2015 Oscars, red gloves became cleaning memes across Twitter and Instagram.

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New cases, every week

How the next thing spread, the week it does.