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Library/Campaign/Clash of Clans: Revenge
Grade B28 sourcesHIS-00094

Clash of Clans: Revenge

Campaign · 2015 · Notable

Made by Barton F. Graf New York · Source

51Editable slideCertificate

By April 2017, Liam Neeson's Super Bowl ad had 159,949,600 YouTube views.

Original · Supercell
Clash of Clans: Revenge (Official Super Bowl TV Commercial)
Clash of Clans on YouTube
Ace Scores for February's YouTube Ads Leaderboard | Ace Metrix
Ace Metrix
Liam Neeson takes over Super Bowl for Supercell's $9 million Clash of Clans ad
PocketGamer.biz
02/03/15: Believe Entertainment teams with Meredith, Tia Mowry for digital docu-series
Cynopsis
The Top 20 Most Shared Ads Of 2015 Revealed!
B&T

Spread Score

How it works
ReachNo data yetContagion45Breadth80Velocity65Longevity751

Numbers

Peak date
Week of Feb 6, 2015
Feb 1 ’15 to Week of Feb 6, 2015
Platforms
6
Started on TV
Origin
Mixed
Gaming

Mechanics

  • Platform jumpPrimary
  • Press loop
  • Pairing
  • Newsjacking
  • Response chain

How it spread

Trace the origin

Supercell bought a Super Bowl placement for a Liam Neeson ad. Viewers shared it and posted reactions; iOS rankings rose afterward. Revenge led YouTube’s annual ad list, and Guinness recorded its viewing total in 2017.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’14Feb ’15MarMayAugNovJan ’16MaySepFeb ’17MayPeakTVPressYouTubeXOpen webApp stores
TVPressYouTubeXOpen webApp stores

13 more events on this chart

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Timeline (16)

  1. February 2015

    Supercell seed · Feb 1 ’15

    Supercell aired Barton F. Graf's 60-second Revenge ad starring Liam Neeson during Super Bowl XLIX.[1][2][3][4]

    Open the first post ↗
  2. PocketGamer.biz press · Feb 2 ’15

    PocketGamer.biz covered the ad and estimated its airtime cost at approximately $9 million.[5]

    Liam Neeson takes over Super Bowl for Supercell's $9 million Clash of Clans ad
  3. YouTube viewers platform jump · Feb 2 ’15

    Revenge appeared in YouTube's list of the most-popular Super Bowl commercials.[6][7]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 24 sources · Score 53
Origin
Mixed
Sector
Gaming
Region
US
Reported figure
—
Evidence
Grade B

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58
Better in Denim.

8B impressions

The McWhopper Proposal

X · 2015

57
.@McDonalds let’s #SettleTheBeef to raise awareness for @PeaceOneDay. #McWhopperProposal http://t.co/GEXRHve53D http://t.co/o3APQ2QzKC

9.3B impressions

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

New cases, every week

How the next thing spread, the week it does.

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· Source
Google searchesDec ’14Feb ’15MarMayAugNovJan ’16MaySepFeb ’17MayPeakTVPressYouTubeXOpen webApp stores
TVPressYouTubeXOpen webApp stores

13 more events on this chart

Join free to see them
  1. February 2015

    Supercell seed · Feb 1 ’15

    Supercell aired Barton F. Graf's 60-second Revenge ad starring Liam Neeson during Super Bowl XLIX.[1][2][3][4]

    Open the first post ↗
  2. PocketGamer.biz press · Feb 2 ’15

    PocketGamer.biz covered the ad and estimated its airtime cost at approximately $9 million.[5]

    Liam Neeson takes over Super Bowl for Supercell's $9 million Clash of Clans ad
  3. YouTube viewers platform jump · Feb 2 ’15

    Revenge appeared in YouTube's list of the most-popular Super Bowl commercials.[6][7]

  1. afterlife · Feb 2 ’15

  2. platform jump · Feb 2 ’15

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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  1. 1
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  3. 3

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