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Library/Series/Cosmic Kids Yoga
Grade B21 sourcesHIS-00779

Cosmic Kids Yoga

Series · 2012 · Niche

21Editable slideCertificate

Cosmic Kids reported about one million monthly users of its story-based yoga videos.

Squish the Fish, the first Cosmic Kids story-based yoga adventure presented by Jaime Amor.
Jaime and Martin Amor on YouTube, via Wayback Machine
Squish the Fish | Yoga Adventures | Cosmic Kids
Cosmic Kids
Norris the Seahorse Takes on the Bullies by Jaime Amor: 9781780289564 | PenguinRandomHouse.com: Books
Penguin Random House
Why we can no longer rely on YouTube | Cosmic Kids
Cosmic Kids
Cosmic Kids
Variety
Cosmic Kids Yoga in Spanish | Blog | Cosmic Kids
Cosmic Kids
Cosmic Kids Impact Report | Cosmic Kids
Cosmic Kids
Jaime's Yoga Adventures - The Bottle Yard Studios
The Bottle Yard Studios
Online kid's yoga class becomes worldwide sensation amid coronaviurs pandemic
FOX 13 Tampa Bay

Spread Score

How it works
Reach25ContagionNo data yetBreadth30Velocity0LongevityNo data yet21

Numbers

Owner-reported monthly unique users; reporting month unspecified
1M
Self-reported · Cosmic Kids
Peak date
Mar 19 ’20
May 2012 to Mar 19 ’20
Platforms
6
Started on YouTube
Origin
Mixed
Health & fitness

Mechanics

  • Daily ritual
  • Maker origin
  • Visible in use
  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Jaime and Martin Amor began posting yoga stories in May 2012. Teachers and parents used them at school and at home. Searches peaked during the March 2020 school closures, and Capacitor announced a TV development deal the next month.

Dates use the stated precision; chart positions are date anchors.

Google searchesOct ’11Aug ’12Nov ’13Oct ’15Feb ’17Apr ’19May ’20Jul ’21Oct ’22Oct ’24Dec ’26PeakYouTubeOpen webRetailPressAudioApp stores
YouTubeOpen webRetailPressAudioApp stores

14 more events on this chart

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Timeline (17)

  1. May 2012

    Jaime and Martin Amor seed · May 2012

    Jaime and Martin began posting story-based yoga videos on YouTube in May.[1][2][3]

    Squish the Fish | Yoga Adventures | Cosmic Kids
    Open the first post ↗

  2. August 2012

    The Anxiety-Free Child Program platform jump · Aug 3 ’12

    A children’s anxiety website recommended episode one and embedded its original YouTube URL.[3]

  3. March 2013

    Jaime Amor commercial · Mar 6 ’13

    Jaime told a parent blogger that a Cosmic Kids DVD was available on Amazon.[1]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number · Revised 2 numbers
  2. 2026-10-15Added: 16 events, 20 sources · Score 21
Origin
Mixed
Sector
Health & fitness
Region
GB
Owner-reported monthly unique users; reporting month unspecified
1M
Self-reported · Cosmic Kids
Evidence
Grade B

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TikTok · 2023

60
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47.5M on a 800 followers at seed

Fenty Beauty Launch

Retail · 2017

53
Fenty Beauty Is One of TIME's 50 Genius Companies 2018

1.6B impressions

Keep Talking and Nobody Explodes

App stores · 2015

52
Official gameplay screenshot showing bomb modules and their timer.

1M sold

Yoga with Adriene

YouTube · 2012

45
Yoga With Adriene - Introduction

$98K revenue

New cases, every week

How the next thing spread, the week it does.

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Google searchesOct ’11Aug ’12Nov ’13Oct ’15Feb ’17Apr ’19May ’20Jul ’21Oct ’22Oct ’24Dec ’26PeakYouTubeOpen webRetailPressAudioApp stores
YouTubeOpen webRetailPressAudioApp stores

14 more events on this chart

Join free to see them

  1. May 2012

    Jaime and Martin Amor seed · May 2012

    Jaime and Martin began posting story-based yoga videos on YouTube in May.[1][2][3]

    Squish the Fish | Yoga Adventures | Cosmic Kids
    Open the first post ↗

  2. August 2012

    The Anxiety-Free Child Program platform jump · Aug 3 ’12

    A children’s anxiety website recommended episode one and embedded its original YouTube URL.[3]

  3. March 2013

    Jaime Amor commercial · Mar 6 ’13

    Jaime told a parent blogger that a Cosmic Kids DVD was available on Amazon.[1]

  1. afterlife · Mar 6 ’13

  2. owner response · Oct 1 ’15

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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  1. 1
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  3. 3

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