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Library/Series/Yoga with Adriene
Grade B21 sourcesHIS-00529

Yoga with Adriene

Series · 2012 · Notable

45Editable slideCertificate

A free yoga series grew to 13.7 million YouTube subscribers.

Original · Adriene Mishler and Chris Sharpe

Ben Williams

@benagain · Apr 15, 2020

I made Adriene's yoga studio in Animal Crossing

956
Post · @benagain on X
Yoga With Adriene - Introduction
Yoga With Adriene on YouTube
Introduction | Yoga With Adriene
Yoga With Adriene
Sukhasana (The Easy Pose) | Yoga With Adriene
Yoga With Adriene
From 150K to 300K Subscribers: The Launch That Hit Fast Forward
Chris Sharpe
What Happened When We Hit Publish
Chris Sharpe
How We Built a 7-Figure SVOD Business From a YouTube Channel
Chris Sharpe
YWA image
TIME
Decibel | A Breath Of Authenticity: Yoga With Adriene
PBS
I made Adriene's yoga studio in Animal Crossing
@benagain on X
10 Years of Yoga With Adriene | Yoga With Adriene
Yoga With Adriene
Manduka Announces Brand Partnership with Renowned Yoga Instructor Adriene Mishler
Manduka (via FashionUnited)
Jimmy Kimmel's 'Mean Tweets,' '30 for 30,' 'Try Guys' Among Early Streamy Award Winners
TheWrap
Adriene Mishler Is the Patron Saint of Quarantine
PAPER

Spread Score

How it works
ReachNo data yetContagion65Breadth60Velocity0LongevityNo data yet45

Numbers

Seed to peak
7.6 years
Sep 5 ’12 to Apr 13 ’20
Platforms
6
Started on YouTube
Origin
Seeded
Health & fitness

Mechanics

  • Daily ritualPrimary
  • Challenge
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

Mishler and Sharpe began free YouTube yoga in 2012. Daily January challenges added subscribers and downloadable-course sales. Lockdown brought a surge in views, school use and fan art. Live classes and a Manduka collection took the series beyond the screen.

Google searchesFeb ’12DecApr ’14Feb ’15DecOct ’16Jul ’18Jan ’20AugFeb ’22Nov ’23May ’26PeakYouTubeOpen webPressRetailTVX
YouTubeOpen webPressRetailTVX

14 more events on this chart

Join free to see them

Timeline (17)

  1. September 2012

    Adriene Mishler and Chris Sharpe seed · Sep 5 ’12

    Mishler and Sharpe published the channel introduction and a Sukhasana practice.[1][2][3]

    Sukhasana (The Easy Pose) | Yoga With Adriene
    Open the first post ↗

  2. July 2013

    Adriene Mishler owner response · Jul 21 ’13

    Mishler reported that the channel had reached 10,000 subscribers.[4]

  3. December 2014

    Chris Sharpe commercial · Dec 2014

    Sharpe reported $97,953.84 in presales of downloadable 30 Days of Yoga collections.[5][6]

    From 150K to 300K Subscribers: The Launch That Hit Fast Forward
Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number · Revised 2 numbers
  2. 2026-10-14Added: 16 events, 20 sources · Score 45 · Fact-check passed (37 claims)
Origin
Seeded
Sector
Health & fitness
Region
US
Reported figure
—
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

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Google searchesFeb ’12DecApr ’14Feb ’15DecOct ’16Jul ’18Jan ’20AugFeb ’22Nov ’23May ’26PeakYouTubeOpen webPressRetailTVX
YouTubeOpen webPressRetailTVX

14 more events on this chart

Join free to see them

  1. September 2012

    Adriene Mishler and Chris Sharpe seed · Sep 5 ’12

    Mishler and Sharpe published the channel introduction and a Sukhasana practice.[1][2][3]

    Sukhasana (The Easy Pose) | Yoga With Adriene
    Open the first post ↗

  2. July 2013

    Adriene Mishler owner response · Jul 21 ’13

    Mishler reported that the channel had reached 10,000 subscribers.[4]

  3. December 2014

    Chris Sharpe commercial · Dec 2014

    Sharpe reported $97,953.84 in presales of downloadable 30 Days of Yoga collections.[5][6]

    From 150K to 300K Subscribers: The Launch That Hit Fast Forward

  1. owner response · Jan 2 ’15

  2. owner response · Jan 3 ’15

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

Do this

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Pro opens the playbook, all 14 sourced numbers and 21 sources. Start with a free account.

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