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Library/Trend & aesthetic/Cottage cheese comeback
Grade B16 sourcesHIS-01785

Cottage cheese comeback

Trend & aesthetic · 2022

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US cottage cheese sales reached $1.33 billion in a 52-week period.

Original · Kenzie Akers
Clip · Whitney Couick on YouTube
Clip · TikTok
TikTok has ignited a cottage cheese renaissance
Modern Retail
How to make the viral baked cottage cheese wrap recipe from TikTok
ABC News
Smearcase Revolutionizes the Ice Cream Aisle with Protein-Packed Indul
Smearcase

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth40VelocityNo data yetLongevityNo data yet40

Numbers

Seed to milestone
24 months
Mar 3 ’22 to Feb 25 ’24
Platforms
7
Started on TikTok
Origin
Organic
Food & beverage

Mechanics

  • Platform jumpPrimary
  • Press loop

How it spread

Trace the origin

Akers posted cottage cheese ice cream in 2022. Recipes spread across TikTok and Instagram in 2023, while US cottage cheese sales rose.

Documented milestone; not a measured attention peak.

Feb ’22JunNovMay ’23JulOctJan ’24MarJunSepApr ’25Kenzie AkersStarts · Mar 3 ’22MilestoneFeb 25 ’24TodayApr 7 ’23Instagram food bloggersWeek of Apr 9, 2023Good Morning AmericaApr 13 ’23Whitney CouickMay 28 ’23Good CultureAug 17 ’23Good CultureJun 2024TikTokPressInstagramTVYouTubeRetailOpen web
TikTokPressInstagramTVYouTubeRetailOpen web

Timeline (15)

  1. March 2022

    Kenzie Akers seed · Mar 3 ’22

    Akers posted a cottage cheese ice cream video; Today identified her as an apparent originator.[1][2]

    Open the first post ↗
  2. March 2023

    Lainie Kates afterlife · Mar 24 ’23

    Kates posted strawberry cheesecake ice cream made with cottage cheese.[3]

  3. April 2023

    Today press · Apr 7 ’23

    Today tested the ice cream and identified Akers as an apparent originator.[1]

  1. platform jump · Week of Apr 9, 2023

  2. platform jump · Apr 13 ’23

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Spread the same way

Food & drink · TikTok · 202137

Fruit Roll-Up Ice Cream

General Mills / Fruit Roll-Ups

A TikTok ice cream recipe sparked Israeli sell-outs and resale prices above $5 per roll.

6M views

1 / 8

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Do this

  1. 1Show versatile uses that people can try at home.
  2. 2

Every number (8)

  • Jake Cohen cookie dough TikTok only, lower bound“has garnered 5.9 million views”
    5.9M[7]

Press (7 outlets)

  1. Apr 7, 2023400 days inToday · I tried the viral cottage cheese ice cream

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Open the rest of this case

  • 2steps to copy, the playbook
  • 8sourced numbers
  • 7outlets that covered it
  • 16sources, each linked

The same on every case, with alerts and decks.

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Origin
Organic
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade B