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Library/Food & drink/Hailey Bieber's Strawberry Glaze Skin Smoothie
Grade B32 sourcesHIS-00199

Hailey Bieber's Strawberry Glaze Skin Smoothie

Food & drink · 2022 · Niche

33Editable slideCertificate

Erewhon reported selling nearly 600,000 of Hailey Bieber's smoothies by August 2023.

Original · Erewhon and Hailey Bieber
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.
Erewhon
Erewhon’s Strawberry Glaze Skin Smoothie home kit.
Erewhon
Recreate Hailey Bieber’s Viral Erewhon Smoothie, Starring Vital Proteins Vanilla Collagen Peptides
Vital Proteins
How to make Hailey Bieber's viral skin smoothie at home
BEAUTY/crew
With new Strawberry Glaze flavor, Rhode closes in on 1 million Peptide Lip Treatments sold
Glossy

Spread Score

How it works
Reach10Contagion35Breadth80Velocity4Longevity4733

Numbers

Smoothies sold
Nearly 600K
Owner claim · Published Aug 16, 2023 · Retail · Self-reported · Modern Retail
Seed to peak proxy
20 months
Jun 15 ’22 to Feb 20 ’24
Platforms
6
Started on Retail
Origin
Seeded
Food & beverage

Mechanics

  • Platform jumpPrimary
  • Scarcity drop
  • Dupe economy
  • Identity badge
  • Press loop
  • Creator relay

How it spread

Trace the origin

Erewhon launched Bieber's smoothie on June 15, 2022. Home recipes spread on TikTok, Instagram and YouTube. Erewhon reported nearly 600,000 sales by August 2023. Later, a home kit sold out and reporters found Bieber's name removed from the menu.

Proxy date; not a directly measured attention peak.

May ’22JulAugMar ’23JulSepDecMay ’24SepDecJun ’25OctDecRetailOpen webPressTikTokInstagramYouTube
RetailOpen webPressTikTokInstagramYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. June 2022

    Erewhon seed · Jun 15 ’22

    Erewhon made Bieber's Strawberry Glaze Skin Smoothie available at its Tonic Bars and for delivery.[1][2]

    Open the first post ↗

  2. Vital Proteins afterlife · Jun 29 ’22

    Vital Proteins published @BevsbyBeverly's home version of the smoothie, made for the brand.[3]

    Recreate Hailey Bieber’s Viral Erewhon Smoothie, Starring Vital Proteins Vanilla Collagen Peptides

  3. July 2022

    KTLA 5 press · Jul 11 ’22

    KTLA taste-tested a smoothie sent by ingredient partner MALK; the segment named a July 15 end date.[4]

    How to make Hailey Bieber's viral skin smoothie at home
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 22 sources · Score 31
Origin
Seeded
Sector
Food & beverage
Region
US
Smoothies sold
Nearly 600K
Owner claim · Published Aug 16, 2023 · Retail · Self-reported · Modern Retail
Evidence
Grade B

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How the next thing spread, the week it does.

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May ’22JulAugMar ’23JulSepDecMay ’24SepDecJun ’25OctDecRetailOpen webPressTikTokInstagramYouTube
RetailOpen webPressTikTokInstagramYouTube

13 more events on this chart

Join free to see them

  1. June 2022

    Erewhon seed · Jun 15 ’22

    Erewhon made Bieber's Strawberry Glaze Skin Smoothie available at its Tonic Bars and for delivery.[1][2]

    Open the first post ↗

  2. Vital Proteins afterlife · Jun 29 ’22

    Vital Proteins published @BevsbyBeverly's home version of the smoothie, made for the brand.[3]

    Recreate Hailey Bieber’s Viral Erewhon Smoothie, Starring Vital Proteins Vanilla Collagen Peptides

  3. July 2022

    KTLA 5 press · Jul 11 ’22

    KTLA taste-tested a smoothie sent by ingredient partner MALK; the segment named a July 15 end date.[4]

    How to make Hailey Bieber's viral skin smoothie at home

  1. platform jump · Jul 14 ’22

  2. platform jump · Jul 22 ’22

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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