Grade C6 sourcesHIS-01029
Distracted Boyfriend
Meme & format · 2017 · Niche
A stock photo became a caption template while selling about 700 licences a year.
Spread Score
How it worksNumbers
- Seed to peak
- 7 months
- Jan 30 ’17 to Aug 25 ’17
- Platforms
- 6
- Started on Facebook
- Origin
- Organic
- Culture (no sector)
Mechanics
How it spread
Trace the originA Turkish Facebook page repurposed a stock photograph with music labels. Instagram, Twitter and Reddit variants followed, and users assembled other images from the same shoot into stories.
7 more events on this chart
Join free to see themTimeline (10)
November 2015
Antonio Guillem precursor · Nov 1 ’15
The source photograph was uploaded to iStock.[1]
January 2017
Prog Düşmanlarına Verilen Müthiş Cevaplar seed · Jan 30 ’17
A Turkish Facebook page labelled the photograph with Phil Collins, prog and pop music.[2]
February 2017
@_dekhbai_ platform jump · Feb 23 ’17
An Instagram account posted the photograph with a caption about falling in love.[2]
Changelogupdated Oct 16 ’26
- Added: 9 events, 5 sources · Score 29
Spread the same way
New cases, every week
How the next thing spread, the week it does.