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Library/Game/Draw Something
Grade B25 sourcesHIS-01498

Draw Something

Game · 2012 · Viral

60Editable slideCertificate

Zynga reported 35 million downloads when it bought the drawing game's maker.

Zynga's official screenshot showing a Draw Something drawing and Facebook sharing, April 2012.
Zynga
Draw Something Infographic_Final
Zynga Company Blog

Spread Score

How it works
Reach72Contagion60Breadth70Velocity22LongevityNo data yet60

Numbers

Daily users at reported peak, AppData estimate; Facebook logins
14.6M
As of Apr 3, 2012 · Facebook · GamesBeat
Seed to peak proxy
8 weeks
Feb 6 ’12 to Apr 3 ’12
Platforms
7
Started on App stores
Origin
Mixed
Gaming

Mechanics

  • Shareable outputPrimary
  • Underdog
  • Platform jump
  • Press loop
  • Maker origin

How it spread

Trace the origin

Draw Something spread through friend invitations and shared sketches after a paid launch. Zynga bought OMGPOP for a reported $180 million within weeks. Facebook-connected daily users then fell, while Zynga later reported cumulative downloads above 100 million.

Proxy date; not a directly measured attention peak.

Feb ’12MarAprMayJulSepOctDecMar ’13MayApp storesPressInstagramXOpen webFacebookRetail
App storesPressInstagramXOpen webFacebookRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. February 2012

    OMGPOP seed · Feb 6 ’12

    OMGPOP released Draw Something for iOS and Android.[1][2]

    Open the first post ↗

  2. TechCrunch press · Feb 21 ’12

    TechCrunch reported OMGPOP's claim of more than a million downloads in ten days.[3]

  3. Players platform jump · Feb 21 ’12

    Players posted drawings and sought partners on Instagram, Porter told TechCrunch.[3]

  1. platform jump · Feb 21 ’12

  2. commercial · Mar 6 ’12

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Mixed
Sector
Gaming
Region
US
Daily users at reported peak, AppData estimate; Facebook logins
14.6M
As of Apr 3, 2012 · Facebook · GamesBeat
Evidence
Grade B

Spread the same way

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$110M revenue

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New cases, every week

How the next thing spread, the week it does.