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Library/Campaign/Duolingo on Ice
Grade B21 sourcesHIS-00568

Duolingo on Ice

Campaign · 2024 · Notable

45Editable slideCertificate

The creative team reported over 97 million impressions for Duolingo’s fake ice show.

Original · Duolingo
Clip · @nylimew on TikTok
Clip · @sofi_di_nardo on TikTok
Clip · @tenggangdian on TikTok
Clip · @duolingo on TikTok
Clip · Duolingo on YouTube
Introducing Duolingo On Ice!
Duolingo on YouTube
Duolingo on Ice (Original Broadway Recording), Duolingo - Qobuz
Qobuz / Gregory Residence
Pls hire me @Duolingo #figureskating #duoling #figureskater #duo #iceskating #iceskater #disneyonice #duoonice
@nylimew on TikTok
@Duolingo You skate, I sing? Lets make history ⛸️ . . . @Duolingo Japan🇯🇵 Yuri!!! on Ice Opening Theme “History Maker” by Dean Fujioka Original video from : @duolingo #DeanFujioka #ディーンフジオカ…
@tenggangdian on TikTok
Committing to the bit: How (and why) Duolingo goes big for April Fool’s
Emmanuel Orssaud / Duolingo
Introducing DUOLINGO ON ICE⛸️, the new multilingual musical! Learning a language has never been this cool🥶. Follow Duo the Owl and friends on a ✨magical adventure around the world✨ as they teach a…
@duolingo on TikTok
Spanish or Vanish (full song) from Duolingo On Ice
Duolingo on YouTube
Sign the Petition
Change.org / Nelson Vega
Duolingo on Ice — Vika Karpitskiy
Vika Karpitskiy
How Duolingo’s unhinged marketing strategy nurtures its success
Daily Bruin

Spread Score

How it works
Reach52Contagion35Breadth40Velocity65Longevity3545

Numbers

Creator-reported organic social impressions; over, cutoff unknown
97M
Self-reported · Kevin Daley
Peak date
Week of Apr 1, 2024
Apr 1 ’24 to Week of Apr 1, 2024
Platforms
6
Started on YouTube
Origin
Mixed
Education

Mechanics

  • Mystery & lore
  • Real-world spectacle
  • Platform jump
  • Press loop
  • Mascot personaPrimary

How it spread

Trace the origin

Duolingo promoted a fake ice musical with a trailer, songs and a SeatGeek ticket page. Fans shared it in skating and anime communities, posted covers and auditions, and petitioned for a real show. The creative team reported over 97 million impressions.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’24AprMayJunJulAugSepPeakInstagramYouTubeOpen webPressRedditTikTok
InstagramYouTubeOpen webPressRedditTikTok

14 more events on this chart

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Timeline (17)

  1. March 2024

    Duolingo precursor · Mar 29 ’24

    Duolingo teased the campaign with footage of Duo skating at Rockefeller Center.[1][5]

    Open the first post ↗

  2. April 2024

    Duolingo seed · Apr 1 ’24

    Duolingo released the trailer for a fictional four-hour ice-skating musical.[2][3][1]

    Introducing Duolingo On Ice!

  3. Duolingo owner response · Apr 1 ’24

    Duolingo released Spanish or Vanish and a four-song musical EP.[4][6]

    Duolingo on Ice (Original Broadway Recording), Duolingo - Qobuz
Changelogupdated Oct 16 ’26
  1. 2026-10-16Revised 2 numbers
  2. 2026-10-14Added: 16 events, 20 sources · Score 45 · Fact-check passed (32 claims)
Origin
Mixed
Sector
Education
Region
US
Creator-reported organic social impressions; over, cutoff unknown
97M
Self-reported · Kevin Daley
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesMar ’24AprMayJunJulAugSepPeakInstagramYouTubeOpen webPressRedditTikTok
InstagramYouTubeOpen webPressRedditTikTok

14 more events on this chart

Join free to see them

  1. March 2024

    Duolingo precursor · Mar 29 ’24

    Duolingo teased the campaign with footage of Duo skating at Rockefeller Center.[1][5]

    Open the first post ↗

  2. April 2024

    Duolingo seed · Apr 1 ’24

    Duolingo released the trailer for a fictional four-hour ice-skating musical.[2][3][1]

    Introducing Duolingo On Ice!

  3. Duolingo owner response · Apr 1 ’24

    Duolingo released Spanish or Vanish and a four-song musical EP.[4][6]

    Duolingo on Ice (Original Broadway Recording), Duolingo - Qobuz

  1. commercial · Apr 1 ’24

  2. press · Apr 1 ’24

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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