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Library/Activity/Dura Challenge
Grade B16 sourcesHIS-00925

Dura Challenge

Activity · 2018 · Niche

22Editable slideCertificate

The #DuraChallenge for Daddy Yankee's 2018 single drew dancers aged up to 90, and Oprah.

Original · Andrea Valdiri
ANDREA VALDIRIS on Instagram: "Edición especial ....❤️🤩🤪🤩 puro @daddyyankee ...... pareces una estrella 🌟formando el alboroto 📣📣 feliz viernes ❤️ #DURA"
ANDREA VALDIRIS on Instagram
Dura - Single by Daddy Yankee on Apple Music
Apple Music
“Dura”: Daddy Yankee fordert dich mit seinem neuen Song zur #durachallenge auf
Universal Music Germany
“Dura Challenge” El nuevo tema de Daddy Yankee se volvió un reto
Buena Música
Los pasos de baile de esta barranquillera cautivaron a Daddy Yankee
El Tiempo
Daddy Yankee
Billboard
(Suministrada)
Primera Hora
¡Mira a Oprah bailar "Dura" de Daddy Yankee!
Billboard en Español / Telemundo
266962_Daddy Yankee - Foto: AFP
BLU Radio
suministrada
Metro Puerto Rico

Spread Score

How it works
Reach8Contagion35Breadth20Velocity0Longevity5822

Numbers

Peak date
Week of Feb 19, 2018
Jan 19 ’18 to Week of Feb 19, 2018
Platforms
6
Started on Instagram
Origin
Mixed
Entertainment

Mechanics

  • ChallengePrimary
  • Remixable template
  • Platform jump

How it spread

Trace the origin

Daddy Yankee released Dura on January 18, 2018. Andrea Valdiri posted a dance to it a day later and he reposted it. Fans around the world posted their own versions on Instagram, then YouTube and TikTok, and Oprah joined in August.

Dates use the stated precision; chart positions are date anchors.

Google searchesDec ’17Feb ’18MarAprJunAugOctMar ’19SepApr ’20JulPeakAudioInstagramPressOpen webYouTubeTikTok
AudioInstagramPressOpen webYouTubeTikTok

15 more events on this chart

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Timeline (18)

  1. January 2018

    Daddy Yankee precursor · Jan 18 ’18

    Daddy Yankee released the single Dura. His label said he started an Instagram action alongside the release.[6][5]

    Dura - Single by Daddy Yankee on Apple Music

  2. Andrea Valdiri seed · Jan 19 ’18

    Andrea Valdiri posted an Instagram video of herself dancing to Dura, the earliest participant post found.[3]

    ANDREA VALDIRIS on Instagram: "Edición especial ....❤️🤩🤪🤩 puro @daddyyankee ...... pareces una estrella 🌟formando el alboroto 📣📣 feliz viernes ❤️ #DURA"

  3. Daddy Yankee owner response · Jan 24 ’18

    Buena Música reported Daddy Yankee had posted a Dura video to Natti Natasha's profile the day before.[7]

    “Dura Challenge” El nuevo tema de Daddy Yankee se volvió un reto
Origin
Mixed
Sector
Entertainment
Region
PR
Reported figure
—
Evidence
Grade B

Spread the same way

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Instagram · 2016

54
Rae Sremmurd ft. Gucci Mane, "Black Beatles"

126M impressions

Triangle Dance

TikTok · 2019

53
TikTok video by @mjtrecer

7M views

Jiggle Jiggle dance

TikTok · 2022

50
my money don’t jiggle jiggle.

Slickback levitating dance

TikTok · 2023

46
한국원탑#slipback

New cases, every week

How the next thing spread, the week it does.

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Google searchesDec ’17Feb ’18MarAprJunAugOctMar ’19SepApr ’20JulPeakAudioInstagramPressOpen webYouTubeTikTok
AudioInstagramPressOpen webYouTubeTikTok

15 more events on this chart

Join free to see them

  1. January 2018

    Daddy Yankee precursor · Jan 18 ’18

    Daddy Yankee released the single Dura. His label said he started an Instagram action alongside the release.[6][5]

    Dura - Single by Daddy Yankee on Apple Music

  2. Andrea Valdiri seed · Jan 19 ’18

    Andrea Valdiri posted an Instagram video of herself dancing to Dura, the earliest participant post found.[3]

    ANDREA VALDIRIS on Instagram: "Edición especial ....❤️🤩🤪🤩 puro @daddyyankee ...... pareces una estrella 🌟formando el alboroto 📣📣 feliz viernes ❤️ #DURA"

  3. Daddy Yankee owner response · Jan 24 ’18

    Buena Música reported Daddy Yankee had posted a Dura video to Natti Natasha's profile the day before.[7]

    “Dura Challenge” El nuevo tema de Daddy Yankee se volvió un reto

  1. owner response · Week of Jan 25, 2018

  2. press · Jan 26 ’18

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Why it worked

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