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Library/Product/Feastables
Grade A20 sourcesHIS-01207

Feastables

Product · 2022 · Notable

41Editable slideCertificate

MrBeast's chocolate brand reported over $10 million in sales within its first months.

Clip · MrBeast on YouTube
I Built Willy Wonka's Chocolate Factory!
MrBeast on YouTube
The third version of the Feastable milk chocolate bar
Yuet Man Lee / CC BY-SA 4.0 / Wikimedia Commons
MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars
NBC News
MrBeast: How Jimmy Built a Business Empire - Shopify
Shopify
MrBeast and Logan Paul give honst review of Prime Hydration Feastables
Dexerto
Come see MrBeast's world of pure imagination on YouTube - Tubefilter
Tubefilter
Feastables are now on shelves in every 7-11 and Speedway - Tubefilter
Tubefilter
MrBeast Feastables
Dexerto

Spread Score

How it works
Reach13Contagion35Breadth90Velocity0Longevity7841

Numbers

Seed to milestone
4 months
Jan 29 ’22 to Jun 6 ’22
Platforms
5
Started on Open web
Leverage
0.4×
37M on 89M followers at seed

Mechanics

  • Real-world spectaclePrimary
  • Fandom mobilisation
  • Controversy

How it spread

Trace the origin

Feastables launched online with prize codes and reported over one million bars sold in 72 hours. A factory-contest video followed, then Walmart and other retail expansion. Fan shelf-cleaning became a controversy; later company documents reported slower sales-volume growth.

Documented milestone; not a measured attention peak.

Wikipedia views · Google searchesNov ’21Mar ’22JunNovMay ’23SepDecApr ’24OctJun ’25NovJul ’26MilestoneOpen webPressYouTubeXRetail
Open webPressYouTubeXRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2022

    Feastables / MrBeast seed · Jan 29 ’22

    Feastables began selling three chocolate bars online with a sweepstakes for a place in a chocolate-factory video.[1]

    Open the first post ↗

  2. Mashable / Tim Marcin press · Jan 29 ’22

    Mashable reviewed samples of all three bars and described the factory giveaway.[2]

  3. Dexerto / Virginia Glaze press · Jan 31 ’22

    Dexerto reported an Instagram tasting by MrBeast, Logan Paul and Casey Neistat.[3]

    MrBeast and Logan Paul give honst review of Prime Hydration Feastables

  1. platform jump · Feb 6 ’22

  2. commercial · May 9 ’22

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

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Origin
Mixed
Sector
Food & beverage
Region
US
Reported figure
—
Evidence
Grade A

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New cases, every week

How the next thing spread, the week it does.