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Library/Activity/Gangnam Style dance
Grade B13 sourcesHIS-00932

Gangnam Style dance

Activity · 2012 · Notable

57Editable slideCertificate

Psy's horse-riding dance spread from a July 2012 video to fan videos in 100+ countries.

Original · Psy
PSY - GANGNAM STYLE(강남스타일) M/V
officialpsy on YouTube
Gangnam Style dance
Wikipedia (non-free, fair use)
Gangnam Style gallops to over a million sales in the UK!
Official Charts Company
Psy’s Gangnam Style's 10 Years: YouTube's Billion View
YouTube Official Blog

Spread Score

How it works
Reach75Contagion60Breadth60Velocity15LongevityNo data yet57

Numbers

Views on the official video (seed only), July 2022
4.4B
As of Jul 15, 2022 · YouTube · Self-reported · YouTube Official Blog
Seed to peak
3 months
Jul 15 ’12 to Oct 6 ’12
Platforms
7
Started on YouTube
Origin
Seeded
Entertainment

Mechanics

  • Response chainPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

Psy released the Gangnam Style video on YouTube on July 15, 2012. After a Reddit share and celebrity tweets, its horse-riding dance spread to parodies, flashmobs and TV. By December it was YouTube's first video with one billion views.

Mar ’12JulSepOctDecApr ’13Mar ’15Feb ’17Jan ’19Dec ’20Sep ’22YouTubeRedditXPressRetailTVAudio
YouTubeRedditXPressRetailTVAudio

11 more events on this chart

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Timeline (14)

  1. July 2012

    Psy seed · Jul 15 ’12

    Psy released the Gangnam Style music video, with its horse-riding dance, on YouTube.[2][1]

    PSY - GANGNAM STYLE(강남스타일) M/V
    Open the first post ↗

  2. Reddit users platform jump · Jul 28 ’12

    The Guardian later reported that after slow early progress the video was shared on Reddit on July 28.[11]

  3. August 2012

    T-Pain, Robbie Williams, Josh Groban platform jump · Aug 1 ’12

    T-Pain, Robbie Williams and Josh Groban mentioned the video; YG said it had not contacted them beforehand.[4]

Origin
Seeded
Sector
Entertainment
Region
KR
Views on the official video (seed only), July 2022
4.4B
As of Jul 15, 2022 · YouTube · Self-reported · YouTube Official Blog
Evidence
Grade B

Spread the same way

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51
WAP - Cardi B feat. Megan Thee Stallion (Dance Video) | @besperon Choreography

10K derivatives

Jerusalema Dance Challenge

YouTube · 2020

50
ORIGINAL: Jerusalema Dance Challenge - By Fenomenos do Semba

17M impressions

Liu Genghong’s livestream workouts

TikTok · 2022

46
Singer Liu scores smash hit with workout videos

200M impressions

Fancy Like Dance

TikTok · 2021

43
#fancylike ooooooooo💪

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Mar ’12JulSepOctDecApr ’13Mar ’15Feb ’17Jan ’19Dec ’20Sep ’22YouTubeRedditXPressRetailTVAudio
YouTubeRedditXPressRetailTVAudio

11 more events on this chart

Join free to see them

  1. July 2012

    Psy seed · Jul 15 ’12

    Psy released the Gangnam Style music video, with its horse-riding dance, on YouTube.[2][1]

    PSY - GANGNAM STYLE(강남스타일) M/V
    Open the first post ↗

  2. Reddit users platform jump · Jul 28 ’12

    The Guardian later reported that after slow early progress the video was shared on Reddit on July 28.[11]

  3. August 2012

    T-Pain, Robbie Williams, Josh Groban platform jump · Aug 1 ’12

    T-Pain, Robbie Williams and Josh Groban mentioned the video; YG said it had not contacted them beforehand.[4]

  1. press · Aug 2012

  2. press · Aug 7 ’12

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Why it worked

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