Iron Flame
Book · 2023 · Notable
A BookTok sequel sold 584,667 US hardcovers in its launch week.
Spread Score
How it worksNumbers
- Publisher-reported #ironflame TikTok posts (over; historical)
- 144K
- As of Sep 10, 2024 · TikTok · Self-reported · Macmillan International Sales
- Peak date
- Week of Nov 11, 2023
- Nov 7 ’23 to Week of Nov 11, 2023
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Media & publishing
How it spread
Trace the originIron Flame launched with publisher-organised midnight parties and celebrity promotion. Readers wore costumes and posted reactions, then exposed printing defects. Its US hardcover chart recorded 584,667 first-week sales. Interest revived around Onyx Storm in 2025.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
July 2023
FairyLoot precursor · Jul 10 ’23
FairyLoot announced a signed edition with stencilled edges and bonus content.[1]
September 2023
TODAY / Red Tower Books precursor · Sep 12 ’23
TODAY published an authorised excerpt and gave November 7 as the release date.[2]
Entangled Publishing precursor · Sep 18 ’23
Entangled listed midnight release parties across the US and Canada.[3]
Changelogupdated Oct 16 ’26
- Added 1 source · Added 2 numbers
- Added: 16 events, 20 sources · Score 43 · Fact-check passed (31 claims)
Spread the same way
New cases, every week
How the next thing spread, the week it does.