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Mechanics/Signal/Scarcity drop
3 cases

Scarcity drop

Limited releases make access itself a status signal.

Tagged when: Documented limited editions, sell-outs, queues or waitlists.

Dubai chocolate

TikTok · 2023

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Labubu

Instagram · 2024

64
THE MONSTERS BIG INTO ENERGY Series

$5.38B revenue

Stanley Quencher

TikTok · 2023

52
Thirsty after you catch on fire? @Stanley 1913 is like no problem i gotchu #fyp #carfire #accident #stanleycup

$750M revenue

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